ABOUT US

Our mission is to transform the way people end relationships in a kinder and better way, and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches. As pioneers of working with couples, we’ve shaped the landscape of no-fault divorce and helped thousands untie the knot, amicably.
We are growing, our innovative tech-enabled and digital approach to divorce, separation and co-parenting means we do, and continue to help thousands of couples to separate in a better, more positive way, freeing people to focus on the emotional challenges and reducing the cost to themselves and society.
amicable promotes a collaborative culture and is rapidly growing to meet demand and legislation change.
Our values bring our purpose to life and makes what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering.
We are proud to be part of the Octopus Group.

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• Previous experience in content marketing, social media management, or a related role
• Proven track record of creating and managing content across websites, social media platforms, and YouTube
• Strong understanding of SEO, social media algorithms, and video production
• Excellent writing, editing, and communication skills
• Ability to analyse data and metrics to optimize content
• Experience with content management systems (CMS), social media management tools, and video editing software
• Purpose-driven creative thinker with a passion for storytelling and brand building
• Strong organisational and project management skills.

ABOUT THE ROLE

As a Content Marketing Specialist you will be responsible for producing, implementing, and managing all content marketing across our website, social media platforms, and YouTube channel. You will be a creative thinker with excellent communication skills, a deep understanding of digital marketing trends, and the ability to analyse performance metrics to refine content.

KEY RESPONSIBILITIES

Content Creation:

• Produce high-quality content for the company website, including blog posts, landing pages, and other web copy
• Create a content calendar that aligns with the company’s goals and ensures a consistent posting schedule
• Collaborate with other departments (e.g., product, sales, customer support) to ensure alignment of content with company initiatives
• Oversee the creation of engaging social media content, including posts, graphics, videos, and stories
• Manage the production of YouTube videos, including concept development, scripting, filming, editing, and publishing
• Assist Brand Manager by inputting into content marketing strategy.

SEO and Performance Optimisation:

• Implement SEO best practices across all content to improve organic search rankings and drive traffic
• Monitor website analytics and use data to optimize content performance and user experience
• Track and report on key performance metrics across all platforms, making recommendations to the brand manager and growth manager for adjusting strategies as needed.

Social Media:

• Manage the company’s social media presence across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Engage with followers, respond to comments, and build an active online community
• Stay updated on social media trends and algorithm changes to ensure content remains relevant and effective.

YouTube Channel Management:

• Oversee the company’s YouTube channel, including video uploads, channel optimisation, and audience engagement
• Collaborate with influencers and other content creators to expand reach and engagement on YouTube
• Analyse video performance metrics to improve video content and channel growth.

Collaboration:

• Work closely with the Brand Manager to ensure content aligns with overall marketing campaign
• Manage relationships with external agencies, freelancers, and partners as needed.