JOB DESCRIPTION OVERVIEW:

Content Marketing Specialist is responsible for leading our commercial marketing digital content initiatives. The role requires a unique blend of strong writing skills, email marketing expertise, and a deep understanding of social media trends. This candidate will be responsible for creating compelling written content, managing our social media presence, and planning and executing high-performing email marketing campaigns that drive engagement, leads, and revenue.

Essential Duties and Responsibilities:

• Develop high-quality, engaging, and SEO/GEO-optimized content (blogs, white papers, case studies, newsletters, website copy, etc.)
• Craft messaging that aligns with the brand’s tone, positioning, and business goals
• Plan, write, and manage email marketing campaigns (newsletters, lifecycle emails, promotional campaigns)
• Use A/B testing and segmentation to improve open rates, CTRs, and conversions
• Work with design and development teams to build and optimize responsive email templates
• Create and implement social media strategies aligned with marketing goals
• Monitor audience engagement and community management
• Track and analyze performance, report on key metrics, and make data-driven improvements

KNOWLEDGE AND SKILLS:

• Excellent written and verbal communication skills in English
• Working knowledge of SEO, Google Analytics, and email metrics
• Strong project management and organizational skills
• Proficiency in Adobe Creative Suite (including Photoshop and Premiere)

YEARS OF EDUCATION

• Bachelor’s degree in Marketing, Communications, Journalism, or related field

WORK EXPERIENCE

• 1-3 years of experience in content writing and social media management

PREFERRED QUALIFICATIONS:

• Enthusiastic, eager to learn, and proactive in taking on new challenges

Working Conditions:

• Office Only: Typically works in an office environment
• Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods of time
• May involve travel to meetings, events, and conventions

$68,640-$80,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).
ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment

• Develop high-quality, engaging, and SEO/GEO-optimized content (blogs, white papers, case studies, newsletters, website copy, etc.)
• Craft messaging that aligns with the brand’s tone, positioning, and business goals
• Plan, write, and manage email marketing campaigns (newsletters, lifecycle emails, promotional campaigns)
• Use A/B testing and segmentation to improve open rates, CTRs, and conversions
• Work with design and development teams to build and optimize responsive email templates
• Create and implement social media strategies aligned with marketing goals
• Monitor audience engagement and community management
• Track and analyze performance, report on key metrics, and make data-driven improvement