Content Marketing Specialist at Ricoh Australia

, , Australia -

Full Time

Start Date

Immediate

Expiry Date

01 Jan, 26

Salary

0.0

Posted On

03 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Marketing, Copywriting, Campaign Development, SEO, Digital Marketing, AI Tools, Project Management, Storytelling, Research, Collaboration, Technical Writing, Brand Awareness, Lead Generation, Content Strategy, Analytics, Communication

Industry

IT Services and IT Consulting

Description

Who Are we? As a world-leading provider of workplace technology, Ricoh is all about improving work life by providing better user experiences, optimised workflows, anytime anywhere collaboration, and digital infrastructure solutions. At Ricoh, we harness the infinite potential of the collective imagination as our daily pursuit. Embracing a culture of openness, we welcome all ideas. Our purpose is to shape the future of work and the sustainability of our world and use its infinite potential to truly imagine change. Is this the role for you? We’re looking for a dynamic Content Marketing Specialist to join Ricoh’s Marketing Communications team. You’ll be responsible for creating engaging, customer-centric content across digital and offline channels that supports lead generation, brand awareness, and customer engagement. This is not a “content writer” role - it’s about building content strategies, roadmaps, and campaigns that drive measurable impact. You’ll use the latest AI and digital tools to move with pace, while ensuring content is aligned to Ricoh’s brand voice and business priorities. In this role you will: Develop and maintain a content roadmap that supports campaigns, SEO priorities and customer journeys. Create engaging and informative marketing content, including but not limited to case studies, white papers, brochures, web pages, blog posts, videos, marketing campaigns and sales enablement collateral. End to end ownership of content from ideation, content development, design and distribution. Occasional need to also produce high quality, engaging content for Ricoh company tenders/BID library. Leverage AI tools (eg. Copilot, ChatGPT, Canva AI) to accelerate ideation, drafting, and repurposing, while ensuring final outputs reflect Ricoh’s brand tone and quality standards. Collaborate with Digital Marketing Specialist to optimise content for SEO, SEM, and analytics-driven performance. Work with subject matter experts to develop and refine content for ease of understanding & desired objectives (eg. brand awareness, lead generation etc) Stay up-to-date with industry trends, competitor offerings, and market dynamics to refine content strategies and messaging. Analyse and report on the performance of different content types and channels, adjusting strategies as needed to achieve optimal engagement and conversion rates. Collaborate with external partners, agencies, and stakeholders to amplify the reach of marketing content. To be successful in this role: 3-5 years’ experience in B2B content marketing, copywriting or campaign development (technology sector experience an advantage) Excellent writing, editing, and storytelling skills – able to adapt tone across channels and audiences. Demonstrated experience using AI and digital marketing tools in content creation and workflow. Highly organised and comfortable managing multiple projects at pace, without sacrificing quality. Able to identify gaps in information and ask the right questions or proactively educate yourself / conduct research to develop an understanding Ability to digest technical or complex information and develop easy-to-understand written materials tailored to the unique needs of target audiences Ability to work autonomously with minimal supervision What we give back to you? At Ricoh, we take pride in giving back for your contribution to our success. We offer a range of benefits including: Paid Parental Leave Purchased Leave Scheme Participation in our RedE recognition program Free income protection cover Wellness program Novated leasing Employment Type Permanent Who we are Ricoh is a global technology company that has been transforming the way people work for more than 80 years. We empower companies and individuals with services and technologies that inspire innovation, enhance sustainability and boost business growth. We bring document management solutions, IT services, production print solutions, visual communications systems to customers to meet the challenges of digital workflows, data insights, flexible working, information security and sustainability. As a global company we care about people, our profession, our society, and our planet. We dedicate our winning spirit, innovation and teamwork to sharpen our customer centric focus, and we are committed to the highest standards of ethics and integrity. We believe in the power of collective imagination and ideas that drive change. We believe in always being a step ahead and going above and beyond for our customers to ensure they can lead more fulfilling lives. We are committed to a sustainable future for businesses within Australia and those making an impact on the broader spheres of our world.

Responsibilities

The Content Marketing Specialist will create engaging, customer-centric content across digital and offline channels to support lead generation and brand awareness. This role involves developing content strategies, managing content from ideation to distribution, and collaborating with various stakeholders to optimize content performance.