POSITION OVERVIEW

The Content Marketing Specialist will be a modern content creator responsible for producing engaging visual and written materials across multiple platforms. This role requires a strong blend of graphic design, copywriting, merchandising, digital marketing, and e-commerce skills, with an eagerness to explore and leverage AI tools for content development and campaign optimization.
The ideal candidate has 3–5 years of hands-on marketing experience, thrives in a fast-paced environment, and brings fresh creative ideas that help tell SCI’s story while also driving qualified leads and e-commerce growth through Shopify.

QUALIFICATIONS

• 3–5 years of professional marketing, communications, or design experience.
• Strong portfolio of visual, written, and digital marketing content (required).
• Proficiency with graphic design tools (Adobe Creative Suite, Canva, Figma, or similar).
• Strong copywriting and editing skills for both digital and print.
• Experience in digital paid advertising (Google Ads, LinkedIn Ads, or Meta Ads) including content and landing page development.
• Familiarity with Shopify or other e-commerce platforms required.
• Experience with video editing (Premiere Rush, CapCut, Canva Video, or similar).
• Knowledge of or interest in AI-driven marketing tools (ChatGPT, Jasper, MidJourney, etc.).
• Familiarity with web content management systems (WordPress, Wix, etc.).
• Experience with email marketing platforms (Mailchimp, HubSpot, Constant Contact, etc.).
• Photography skills (basic product or event photography).
• Experience in B2B or government/industrial marketing preferred.
• Bachelor’s degree in Marketing, Communications, Design, or related field preferred.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Ability to lift equipment/items weighing up to 25 pounds
• Long periods of sitting or frequent attendance at meetings at different locations in the building
• Regularly required to talk and listen to others

AAP/EEO REQUIREMENTS

Standard Calibrations, Inc. is committed to equal employment opportunity. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, sex, disability, protected veteran status, or any other basis protected by applicable federal, state, or local law.

KEY RESPONSIBILITIES

• Design and develop visual content including graphics, presentations, digital ads, trade show displays, and branded collateral.
• Write and edit compelling copy for social media, website, email campaigns, and client-facing materials.
• Create content and landing pages to support digital paid advertising campaigns that drive qualified traffic to SCI’s Shopify site for lead generation and e-commerce sales.
• Support brand merchandising efforts (e.g., uniforms, giveaways, trade show materials) to maintain consistent brand identity.
• Create and manage short-form video content for digital campaigns (social media, website, presentations).
• Capture and edit photography (products, events, team) for use in marketing channels.
• Manage and update SCI’s website, Shopify store, and social media presence to align with branding and business goals.
• Experiment with and adopt AI tools for content generation, marketing automation, and analytics.
• Partner with Sales, Operations, and Leadership to create customer-focused storytelling for campaigns, proposals, and outreach.
• Track performance of digital campaigns, landing pages, and e-commerce sales to recommend optimizations.
  Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Ability to lift equipment/items weighing up to 25 pounds
• Long periods of sitting or frequent attendance at meetings at different locations in the building
• Regularly required to talk and listen to other