ABOUT GETGOING

GetGoing is changing the way Canadians buy vehicles—especially for those with unique credit situations. Our marketing is fast-paced, high-converting, and data-driven, and we’re looking for a Creative Strategist / Content & Creative Marketing Specialist to help us scale our impact through jaw-dropping content and high-performing ad creative.
If you thrive at the intersection of creativity and performance, this role is for you.

Creative Strategy & Performance Optimization

• Build a repeatable ad creative framework that drives leads and conversions.
• Analyze creative performance using metrics like thumbstop rate, CTR, and conversion rates.
• Develop thumbnail/first-frame variants to maximize scroll-stopping potential.
• Build and document a creative testing pipeline (hooks, angles, audience frustrations).
• Use AI tools (ChatGPT, Motion, ElevenLabs, HeyGen, Sora) for ideation, scripting, and production.
• Stay current with trends in DTC/e-commerce and adapt them for lead-gen funnels.

Ad & Content Creative

• Develop Google & Meta ad creatives: statics, carousels, GIFs, HTML5 display ads.
• Produce talking head videos for testimonials, sales, and education.
• Create short-form video ads for TikTok, Reels, and YouTube Shorts.
• Repurpose long-form video content using AI tools (subtitles, clips, punch-ins).
• Design monthly email banners and visuals for campaigns.

Photography & Visual Production

• Capture photos/videos of new dealership inventory.
• Enhance and retouch customer photos for testimonials.
• Design grid-style mashups, slideshows, and image banners.
• Direct and coordinate UGC/actor talent for storytelling or testimonial ads.

Content Planning & Strategy

• Maintain a paid & organic content calendar synced with campaigns.
• Write social posts.
• Optimize creatives for engagement, CTR, and conversions.

Creative Systems & Tools

• Build and maintain a searchable creative asset database.
• Source and manage a UGC talent bench for quick activations.
• Work with freelancers/contractors on scalable production tasks.
• Collaborate with the Marketing Director to develop a Creative Performance Playbook.