Content Optimization Specialist at Apple

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

31 Aug, 26

Salary

0.0

Posted On

02 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Analytics, Social Media Performance Analysis, Douyin Traffic Mechanics, Data Translation, Numbers, Excel, BI Tools, Communication, Storytelling, Mandarin Fluency, English Fluency, Content Optimization, Audience Engagement, Digital Ecosystem Analysis

Industry

Computers and Electronics Manufacturing

Description

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Content Optimization Specialist drives performance insights and content optimization for ASO Douyin livestream and short-form video initiatives. This role focuses on improving content effectiveness, discoverability, and audience engagement through data-driven analysis and a strong understanding of Douyin platform dynamics. By translating performance data into actionable recommendations, the role enables more informed content and programming decisions while helping shape a culture of continuous optimization across the team. DESCRIPTION Working closely with Content Strategists, Writers, the Content Delivery Manager, and cross-functional partners, the Content Optimization Specialist analyzes livestream and short-form video performance to identify trends, opportunities, and areas for improvement. The role establishes clear reporting cadences and develops actionable insights to refine storytelling, programming, and customer engagement strategies. With a strong understanding of Douyin ecosystem and audience behaviors, the specialist helps improve content discoverability, retention, and overall content impact. MINIMUM QUALIFICATIONS 4–7 years in content analytics, social media performance analysis Experience supporting livestream, short video, or social commerce content Strong understanding of Douyin traffic mechanics and content distribution logic Proven experience translating data into actionable content optimization Proficiency in Numbers, Excel, and BI tools Strong communication and storytelling skills to present insights clearly to leadership and cross-functional teams Mandarin and English fluency required PREFERRED QUALIFICATIONS BA/BS in a related field. Deep understanding of China’s digital ecosystem and evolving consumer behavior Ability to balance analytical rigor with creative sensitivity Comfortable working in fast-paced environments and adapting to rapid iteration cycles Experience working across brand, agencies, and platform environments. Demonstrates Apple’s values of inclusion and diversity

Responsibilities

The specialist drives performance insights and content optimization for Douyin livestream and short-form video initiatives. They translate performance data into actionable recommendations to improve content effectiveness, discoverability, and audience engagement.