Job Description:
Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.
Role Purpose
A versatile and creative food content writer, skilled in crafting engaging content across multiple communication channels, including magazines, newspapers, social media, email, and web (SEO). This role requires an agile writer who can adapt tone, style, and approach to suit different formats and platforms, producing high-quality content that resonates with passionate food lovers.

Key Responsibilities

• Produce compelling short and long form content across our content ecosystem, including features, news stories, promo copy and social, ensuring alignment with house style and TOV guidelines.
• Write SEO-optimised content for recipe collection pages, individual recipe pages, and food guides, ensuring alignment with search intent and improving organic search visibility.
• Write clear, engaging scripts for video content that align with the brand’s messaging and tone.
• Write advertorials and commercial content that align with brand objectives while maintaining editorial integrity.
• Collaborate with Leads to ensure content fits within broader strategies and objectives.
• Ensure all written content is clear, accurate, and meticulously crafted—upholding the highest editorial standards and reflecting our premium quality.
• Devise inspiring concepts and themes for content, ensuring they’re fresh and relevant to passionate food lovers.

Qualifications & Skills

• At least 3-5 years of experience in writing and content creation, with a strong portfolio showcasing work across print, digital, and social
• Strong writing skills, with the ability to craft compelling editorial content, advertorials, web copy, and promotional materials while maintaining brand voice and tone
• A deep understanding of SEO principles, with the ability to optimise e-commerce pages for organic search visibility
• Experience with web content management systems and basic HTML/CSS
• Ability to use AI tools creatively and strategically, freeing up time for greater creativity and innovation
• Experience in writing food-focused content, including food trends and food culture
• Strong organisational skills and able to manage multiple projects simultaneously and meet deadlines
• Excellent attention to detail, ensuring accuracy in all written content
• Strong communication and collaboration skills

Working with us
Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.
On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.
Inclusion & Diversity
Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

LI-DC

Location:
London
Brand:
Dentsu Creative
Time Type:
Full time
Contract Type:
Permanen

• Produce compelling short and long form content across our content ecosystem, including features, news stories, promo copy and social, ensuring alignment with house style and TOV guidelines.
• Write SEO-optimised content for recipe collection pages, individual recipe pages, and food guides, ensuring alignment with search intent and improving organic search visibility.
• Write clear, engaging scripts for video content that align with the brand’s messaging and tone.
• Write advertorials and commercial content that align with brand objectives while maintaining editorial integrity.
• Collaborate with Leads to ensure content fits within broader strategies and objectives.
• Ensure all written content is clear, accurate, and meticulously crafted—upholding the highest editorial standards and reflecting our premium quality.
• Devise inspiring concepts and themes for content, ensuring they’re fresh and relevant to passionate food lovers