Content Producer - Freelance at Optimum

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

27 Dec, 25

Salary

61607.0

Posted On

28 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Production, Digital Strategy, Social Media Management, SEO Optimization, Storytelling, Video Editing, Analytical Skills, Collaboration, Multitasking, Communication, Audience Engagement, Digital Trends, Journalistic Ethics, Live Coverage, Community Building

Industry

Broadcast Media Production and Distribution

Description

News 12 is our award-winning, hyper local news station covering communities throughout Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut and New Jersey. News 12 New York is our National streaming service for regional news, weather and News 12 originals. If you’re committed to delivering high quality news and storytelling with a hyper local lens, we have positions available for both on and off-air talent with opportunities for development and growth.Job Summary The freelance digital content producer is responsible for creating, curating, and optimizing multimedia content across web and social media platforms to enhance News 12’s online presence. They will collaborate with editorial teams to develop compelling stories, adapt traditional news coverage for digital consumption, and ensure content aligns with the organization's voice and standards. This role requires strong storytelling skills, technical proficiency, and an understanding of audience behavior in the digital landscape. The producer will work in a fast paced environment and engrain themselves in digital news production for all seven regions.Responsibilities Produce and edit digital-first news content, including articles, videos, graphics, and social media posts. Optimize content for search engines (SEO) and audience engagement across multiple digital platforms. Collaborate with reporters, editors, and other news teams to enhance online storytelling. Manage social media channels (Facebook, Instagram, TikTok and X), ensuring timely and accurate distribution of news updates. Identify and perform edits on videos to accompany digital stories and social media posts. Send push alerts and update the website and social posts on developing and breaking news stories. Monitor digital performance metrics and adjust content strategies accordingly. Stay current with emerging digital trends, tools, and best practices to drive innovation. Ensure content adheres to journalistic ethics and organizational standards. Assist in live coverage, streaming events, and interactive multimedia experiences. Engage with audiences through social media interactions and community-building efforts. Qualifications Bachelor’s degree in marketing, communications, media, journalism or a related field 7+ years of experience of building and executing digital strategies in news or media 4+ years of experience at a fast-paced and complex organization Strong understanding of social media platforms (Facebook, Instagram, TikTok, X, LinkedIn, etc.) Experience writing headlines, longform news articles and social post copy Excellent verbal communication skills Strong analytical skills and ability to interpret and communicate performance data Experience with digital management tools and analytics platforms Highly organized with the ability to multitask, prioritize, and meet competing deadlines Ability to work independently and as part of a large, multifaceted team A collaborative results-oriented working style Must be able to travel between newsrooms on a weekly basis We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law. The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law. Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $37,500.00 - $61,607.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity. We appreciate your interest in this opportunity. Applicants must be authorized to work for ANY employer in the U.S. Please note that at this time, we do not provide visa sponsorship for employment.

Responsibilities

The freelance digital content producer is responsible for creating, curating, and optimizing multimedia content across web and social media platforms. They will collaborate with editorial teams to develop compelling stories and ensure content aligns with the organization's voice and standards.