DESCRIPTION

As a Content and Product Marketing Specialist, you will play a crucial role in developing and executing marketing strategies that drive brand awareness, product adoption, lead generation, and sales enablement. This is a new role within our organisation, and you will be instrumental in driving forward successful marketing campaigns focused on providing targeted and relevant content and product marketing initiatives.

SKILLS, KNOWLEDGE & EXPERTISE

• 3-5 years of experience in content marketing, product marketing, or a related role.
• Strong writing and editing skills, with the ability to create engaging and persuasive content.
• Proven experience in product marketing, including developing go-to-market strategies, product positioning, and messaging.
• Experience in developing content to support the lead generation process and how this is used in the execution of marketing campaigns across multiple channels.
• Proficiency in using marketing tools and platforms, such as content management systems, social media management tools, and analytics software.
• Ability to demonstrate and utilise AI to create detailed and useful content would be a significant benefit. Willingness to learn these new tools is required.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Experience in creating sales enablement materials and supporting sales teams.
• Ability to educate and influence internal stakeholders on the importance of content and product marketing.
• Creative thinker with a passion for storytelling and a keen eye for detail.

Internal Education and Collaboration:

• Educate internal stakeholders on the value and impact of content and product marketing, fostering a culture of collaboration and understanding.
• Collaborate with cross-functional teams, including sales, research, product, design, and customer success, to ensure alignment and consistency in messaging

Content Creation:

• Create, curate, and manage high-quality content across various platforms, including blog posts, video, social media, newsletters, whitepapers, and case studies.
• Create content that showcases our market-leading research and data, developing insightful and authoritative content that positions us as thought leaders in the industry.
• Devise content strategy and plan and ensure timely delivery of content to support marketing campaigns and product launches.
• Collaborate with subject matter experts to extract valuable insights and translate them into engaging content.
• Optimise content for SEO and AIEO to improve search engine rankings and increase organic traffic.
• Ensure all content is aligned with brand messaging and supports overall marketing objectives.
• Stay up-to-date with industry trends and best practices in content marketing, and continuously seek opportunities to innovate and improve content strategies.

Lead Generation:

• Collaborate with the demand generation team to develop content that aligns with lead acquisition, lead nurturing and conversion goals.
• Develop and implement content marketing strategies to increase brand visibility, engagement, and lead generation.
• Analyse and report on the performance of content generated, using data to inform future strategies.

Product Marketing:

• Work closely with product teams to understand product features and benefits and translate them into compelling marketing messages.
• Develop go-to-market strategies for new product launches, including targeting, positioning, messaging, and promotional activities.

• Create sales enablement materials, such as product brochures, presentations, and case studies, to support the sales team in effectively communicating product value to prospects.

  Internal Education and Collaboration:

• Educate internal stakeholders on the value and impact of content and product marketing, fostering a culture of collaboration and understanding.

• Collaborate with cross-functional teams, including sales, research, product, design, and customer success, to ensure alignment and consistency in messaging.

Please note, this role offers flexible working with 4 days in the office and one day working from home.