Job Description

Roles & Responsibilities

• Write, edit, and optimise customer-facing copy across IKEA's digital channels, including website, app, email, push notifications, and WhatsApp.
• Create engaging and commercially effective content that supports customer engagement, conversion, and sales.
• Manage content for customer engagement channels, adapting campaign, product, and service messaging across different channels while maintaining IKEA's tone of voice.
• Plan and deliver content in line with trading priorities, content calendars, and campaign schedules.
• Work closely with Merchandising teams to support global launches, new product releases, seasonal activities, and commercial campaigns.
• Collaborate with Customer Experience, Marketing, Commercial, and Digital teams to deliver a consistent customer experience across all digital touchpoints.
• Support cross-functional projects and contribute expertise in digital content, copywriting, and customer communication.
• Engage with internal stakeholders for content planning and execution to ensure alignment with business objectives.
• Monitor content performance and customer behavior to identify opportunities to improve content effectiveness.
• Apply SEO and digital content best practices to improve visibility, engagement, and online performance.
• Use customer insights, performance data, and SEO best practices to continuously improve content effectiveness.
• Analyze customer behavior and content performance to identify opportunities to improve content effectiveness and customer engagement.
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