Content Specialist at Anglicare Sydney

, , Australia -

Full Time

Start Date

Immediate

Expiry Date

27 May, 26

Salary

0.0

Posted On

26 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Strategy, Content Delivery, Website Content Management, CMS Management, Conversion-Focused Content, SEO Best Practice, Creative Agency Collaboration, Video Capture, Photography Capture, Content Calendar Management, Performance Monitoring, Content Refinement, AI-enabled Platforms, Editorial Judgement, Digital Confidence, Experimentation

Industry

Non-profit Organizations

Description

Transform lives, every single day Do you want a career that means more? At Anglicare Sydney, we bring the strength, the support and the strategy to make it happen. For 170 years, Anglicare has supported people and communities across Sydney and the surrounds. Our Seniors Communities portfolio spans Retirement Living and Support at Home services, supporting thousands of older Australians and their families. This is a sector undergoing meaningful change. Expectations are evolving. Customer journeys are increasingly digital. Storytelling plays a powerful role in building trust and connection. As our Content Specialist – Seniors Communities, you’ll shape how families discover, experience and engage with our services. You’ll join a purpose-driven, digitally evolving team where content isn’t just communication — it’s central to how we strengthen engagement and support meaningful life moments. Be welcomed into a compassionate, respectful and forward-thinking community where we don’t just talk about values — we live them. Your opportunity As our Content Specialist – Seniors Communities, you will lead the development and delivery of content that strengthens engagement, builds trust and supports the growth of our Retirement Living and Support at Home services. You’ll work closely with Marketing, Sales, Customer Experience and creative partners to ensure content supports long and considered customer journeys — from initial awareness through to enquiry and beyond. This is a hands-on role for someone who enjoys shaping strategy and executing at pace. You’ll balance creativity with performance, using insight, experimentation and modern tools to continuously improve how our content connects and converts. With integrity and creativity, you will: Develop and execute a content strategy aligned to campaign priorities and business growth objectives Manage and update website content via our CMS, ensuring accuracy, optimisation and compliance Create compelling, conversion-focused content across website, EDMs and social channels Embed SEO best practice into content planning to strengthen organic visibility Collaborate with creative agencies to brief and produce brand-aligned content, including video Capture low-fi video and photography across village locations to support organic and campaign activity Manage and maintain a forward-thinking content calendar aligned to sales and campaign activity Monitor content performance and use insights to refine, test and improve outcomes Use modern tools, including AI-enabled platforms, to enhance efficiency while maintaining strong editorial quality and judgement What you’ll bring You’re a content-first storyteller with strong editorial judgement who understands that great storytelling and strong performance go hand in hand. You balance creativity with commercial awareness and enjoy working across teams to bring ideas to life. You’re digitally confident and comfortable working in a fast-evolving environment — using insight, experimentation and modern tools to improve how content connects and performs. You also share our organisational values of integrity, justice, compassion and excellence, embedding them in the way you collaborate and create. You will also need: 3+ years’ experience in editorial, communications, journalism or content-led digital roles Experience managing website content via a CMS Experience creating and delivering EDM campaigns aligned to marketing objectives Experience managing organic social media channels A current driver’s licence and willingness to travel to village locations when required Ideally, you will also have: Experience working with creative agencies and multimedia production Confidence capturing low-fi video and photography for digital use Understanding of SEO principles and content optimisation Experience analysing content performance and identifying optimisation opportunities Experience in seniors living, property, aged care, real estate or hospitality sectors Why Anglicare? We provide meaningful opportunities and choice — both for the individuals and communities we support and the dedicated people here who make it happen. At Anglicare, you’ll gain the security, stability and opportunities that come with a strong, well-established organisation that’s ready for the future. You’ll belong to a community of kind, humble and respectful people of all faiths and backgrounds, supported to deepen your expertise and shape a rewarding career. On top of that, here are just some of the tangible benefits you will enjoy: Flexible work options With salary packaging, up to $15,900 of your income is tax free Spend up to $2,650 on accommodation, meals and entertainment also tax free Ongoing professional development and career growth opportunities Exclusive discounts to over 400 retailers Employee Assistance Program and Fitness Passport access Are you ready for a career that means more? To apply for this role, please click the ‘Apply’ button and submit your resume and cover letter. All applicants will receive a response. Anglicare is as wonderfully diverse as the customers and communities we support. While we are guided by our Christian-based values, our team includes people of all faiths and backgrounds who share our commitment to serving others. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, genders, abilities and cultural backgrounds. Application Close Date: March 12, 2026 Do you want a career that means more? We bring the strength, the support and the strategy to make it happen. At Anglicare, we’re building a future where every voice counts. We celebrate diversity, champion equity, and foster a culture of belonging - because your unique perspective helps shape stronger communities. Joining our team means becoming part of a values-led community, committed to transforming lives across aged care, housing, mental health, disability and family services. Here, you'll find the stability and support to build a meaningful career while making a positive impact in the lives of our society’s most vulnerable people. Because your passion for helping others deserves a home where it can truly flourish. Anglicare is where you can do the best work of your life. Your rewards and benefits We believe that caring for others starts with caring for our people. Because you put so much heart into helping the most vulnerable in our community, we're committed to supporting you to thrive both professionally and personally. Here, we recognise that meaningful work deserves meaningful support. So, we've designed a comprehensive package of rewards and benefits that reflect our values and make a real difference to your life. We support your career by investing in your growth, balance and security through professional development opportunities. We also offer competitive salary packaging, wellbeing programs and generous discounts for you and your family. Staff Rewards Enjoy access to our staff rewards portal, with exclusive discounts to over 400 retailers, free wellbeing resources and more. Salary Packaging Pay less tax on your income and increase your take-home pay! With salary packaging, up to $15,900 of your income is tax free. You can also spend up to $2,650 on accommodation, meals and entertainment… tax free! Employee Assistance Program At Anglicare, we care about your mental wellbeing, both at work and at home. Our confidential Employee Assistance Program provides free counselling as you need it. Employee Referral Program Be rewarded with a $1,200 incentive every time you help us find the right person for a permanent role! Simply go to our careers page, refer a friend for a permanent role, and if they're hired, you’ll receive an additional $1,200 (taxable) payment when they reach six months of service. Formal Recognition The Performance Review process supports your professional goals through ongoing conversations and feedback from your manager. Your Annual Review Conversation provides an opportunity to formally recognise and reward outstanding performance through career progression, skill development and secondment.

Responsibilities

The Content Specialist will lead the development and delivery of content to strengthen engagement and support growth for Retirement Living and Support at Home services, collaborating with various internal teams and creative partners. Key tasks include developing content strategy, managing website content via CMS, creating conversion-focused content across digital channels, embedding SEO, and monitoring performance for continuous improvement.