CONTENT SPECIALIST CUSTOMER EDUCATION

Location
Berlin, Copenhagen HQ, London, Remote
Team
Marketing
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YOUR QUALIFICATIONS ️

• Experience in curriculum development, training, and delivery.
• Passion for leading in-person and virtual programs like webinars.
• Experience working with LMS systems.
• Video editing skills with tools like DaVinci Resolve
• Instructional design experience a plus
• Have some experience with using AI tools to accelerate content creation

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How Pleo hires
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1
The first call(s)
Let’s get to know each other. We want to find out more about you, your motivations, and give you more information about the role.
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2
The challenge
The task is deliberately open-ended and based on something you’ll actually work on. There are no right or wrong answers here.
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3
The team interview
Expect to share a (virtual) meeting room with two to three people you’ll work with regularly if you get the job.
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4
The final interview
A call with someone in leadership who’ll walk you through the big picture and chat about how your role will figure into that.
Find out more

As a member of the Customer Education Team, you will:

• Work tightly together with cross-functional teams in the respective problem space to ensure that our educational content is coherent and effective in the bigger picture

WHAT YOU’LL BE DOING

As a member of the Customer Education Team, you will:

• Work tightly together with cross-functional teams in the respective problem space to ensure that our educational content is coherent and effective in the bigger picture:

• • With Product teams to optimise for educational gaps around features and customer workflows.
• With Lifecycle Marketing to ensure we are distributing the right resources to the right audience at the right time.
• With Support to ensure customers feel they can adequately self-serve when they get stuck.
• With CSMs, BDAs & AE/AMs to productize the way we serve our customers.
• Design, develop and deliver engaging learning and outcome-driven content for Pleo users and admins, enabling them to learn about the Pleo product in a self-serve manner.
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• Partner with subject matter experts to gather content, confirm accuracy and provide the most accurate information and knowledge tips.

• Identify customer needs through data insights, customer feedback and internal surveys
• Be responsible for the full content journey from ideation, creation, distribution, measurement and management
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• Provide comprehensive distribution plans and channel opportunities

• Produce educational video content from script to online publication in line with the product roadmap
• Ensure all content is localised per market and include market specifics
• Work in line with our brand and content guidelines when producing content
• Create assessments to check comprehension and certification exams to assess knowledge and skills
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• Stay on top of industry trends and technologies and apply as relevant

WE BELIEVE YOU’LL SHINE IN THIS ROLE IF YOU…

• Obsess about Customer Education
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• You get excited about creative and effective ways to create and distribute to customers in a product-led way.

• Can break down complex topics and large amounts of information into logical sequences and then melt it into high-quality content.
• Excel at cross-collaboration & clear communication
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• Are very strong at stakeholder management & cross-collaboration. q

• Have particular strengths in being proactive, setting expectations, executing, and resolving issues.
• Strong written and verbal communication skills in English
• Great copywriting skills are a big plus
• Are a source of knowledge & learning
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• Bring experience on product-led content and technical writing to drive product understanding and adoption.

• Understand approaches, terminology, concepts, principles, and issues in the competence.
• Seek new ways to use skills to improve the team and domain outcomes.
• Have a deep and detailed knowledge of the product.
• Have experience/aptitude for tools like Hubspot, Prismic, Notion, etc.
• Show an intense curiosity and hunger to learn
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• Drive your own self-learning to become equipped to execute at a high level.

• Become ingrained in the product-led space and look beyond Pleo for inspiration.
• Challenge yourself to learn relevant skills outside your comfort zone.
• Organise your time effectively
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• Plan projects and resources to succeed.

• Communicate effectively with stakeholders.
• Prioritise ruthlessly.