CONTENT SPECIALIST – LODESTAR DIGITAL

Lodestar Digital is looking for a Content Specialist to join our team in Vancouver, B.C.
Reporting to the Sponsored Content Team Lead and working alongside Lodestar Media’s internal content studio, the Content Specialist will help bring bold, engaging campaigns to life for clients of all sizes. You’ll work across Lodestar Media Group’s dynamic portfolio—which includes Vancouver is Awesome, Business in Vancouver, North Shore News, and more—creating content that resonates, informs, and drives results.
If you get excited by seeing content campaigns come to life, enjoy guiding projects from kickoff to completion, and are always looking for new ways to grow your skills, you’ll feel right at home here. We’re looking for someone who’s passionate about crafting diverse content that truly connects with audiences, energized by a fast-moving environment, and and is driven by creativity, strategic thinking, and a desire to make a real impact.

• Campaign Management: Plan and execute the strategic components of content campaigns—developing key messages, selecting platforms, and deploying assets like Meta ads, LinkedIn ads, and local display to maximize engagement.
• Project Management: Oversee the day-to-day coordination of deliverables across multiple campaigns, managing timelines, workflows, stakeholders, and resources to ensure everything runs smoothly from kickoff to reporting.
• Communication: Act as the connective thread between clients, account managers, and writers to ensure alignment and smooth project execution.
• Client Collaboration: Assess client needs and develop branded content campaigns that tap into Lodestar Media’s community news network to support brand growth and audience engagement.
• Content Strategy: Shape campaign direction by developing audience-first strategies aligned with each client’s brand voice, goals, and marketing objectives.
• Content Creation: Translate strategy into compelling, high-quality content that aligns with brand voice and publication standards.
• Performance Analysis: Track campaign performance, interpret key metrics, and deliver actionable insights to guide optimization and future planning.
• SEO Integration: Ensure all content aligns with SEO best practices to enhance visibility and discoverability.