JOB SUMMARY

The Content Specialist will be responsible for creating compelling content that drives customer engagement through email marketing campaigns and social media channels across PRESS Coffee and our affiliated brands. We’re looking for a creative storyteller who’s also strategically minded—someone who can craft content that converts while building authentic brand connections. This role will focus on developing email marketing strategies, creating engaging social media content, and using AI tools to scale content production across our expanding business ecosystem.

Email Marketing Ownership: Design, write, and execute email marketing campaigns including automated series, promotional campaigns, product launches, seasonal content, and customer retention sequences across all brands

• Social Media Content Creation: Develop and produce engaging content for Instagram, TikTok, YouTube, Facebook, and other social platforms, including photography direction, video concepts, captions, and Stories content
• Shopify Listing Setup: Set up new product listings or adjust existing ones to align with campaign strategy for seasonal promotions, product launches and LTOs
• AI-Powered Content Production: Use AI tools to efficiently create, optimize, and scale content across email and social channels while maintaining brand voice and quality standards
• Campaign Strategy & Execution: Plan and execute integrated email and social media campaigns for seasonal promotions, product launches, LTOs, and new store openings
• Community Engagement: Build and nurture online communities through social media interaction, user-generated content campaigns, and email subscriber engagement
• Brand Storytelling: Craft compelling narratives that showcase coffee culture, behind-the-scenes content, customer stories, and brand values across email and social touchpoints
• Content Calendar Management: Develop and maintain editorial calendars for email marketing and social media, ensuring consistent posting schedules and campaign coordination
• Performance Analysis: Track email open rates, click-through rates, social engagement metrics, and conversion rates to optimize content performance and inform future strategies
• Visual Content Creation and Direction: Use our in-house high-end camera and filming equipment to create content for email, ecommerce and social media or collaborate with photographers and designers to create visually compelling content that aligns with brand aesthetics and drives engagement