Since 1911, State Industrial Products has helped customers “Care for Work Environments"®. Throughout the years, our main focus has been to help customers enhance building environments and improve equipment productivity. No matter where you go in the United States, Canada or Puerto Rico, you will find State products hard at work in every industry imaginable. From market leading drain maintenance and air care programs to innovative cleaning systems, maintenance supplies and auxiliary programs, State Industrial Products offers facility management benefits that are second to none. We’re a thriving company, and we’re looking for driven individuals to join our team. That’s where you come in! #LI-Hybrid

POSITION SUMMARY:

The Content Specialist will be part of our dynamic Marketing Communications team and take ownership of key content initiatives. In this role, you’ll independently write SEO-focused blog articles, manage our internal sales webcasts, and collaborate across departments to produce clear, compelling content that supports both demand generation and internal communications.

POSITION REQUIREMENTS:

• Bachelor’s degree in English, Journalism, Public Relations, Communications, or a related field
• 1-2 years of experience in content marketing, copywriting, or marketing communications preferred
• Excellent written and verbal communication skills, with strong grammar, tone, and storytelling awareness
• Strong attention to detail and an eye for visual design – especially when creating clear, engaging PowerPoint presentations
• Familiarity with editorial style guides (e.g., AP Style, Chicago Manual of Style)
• Basic understanding of SEO best practices and writing for digital audiences
• Ability to manage multiple content projects and deadlines independently
• Comfortable collaborating with cross-functional teams across departments
• Willingness to learn tools such as Articulate 360 (training provided)
• Bonus: Experience with tools like Google Analytics, Google Search Console, or SEMrush
  EOE Statement: State Industrial Products is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities.
  ADA Disclosure: Any candidate who feels that they may need an accommodation to complete this application, or any portions of same, based on the impact of a disability should contact our Human Resources Department.

• Content Development & Execution
• Write and edit SEO-driven blog content across multiple product categories, B2B industries, and commercial applications
• blog content aligns with keyword strategy in collaboration with the Digital Marketing team
• Draft and refine web content, product literature, and internal messaging that is clear, professional, and aligned with brand voice
• Review and edit content from other team members to ensure clarity, accuracy, grammar, and tone
• Webcast Management & Production
• Own and manage two internal sales webcasts per month from planning through production
• Coordinate with sales leaders and internal departments to build the webcast agenda and assign segment responsibilities
• Collect and review presentation decks and video/voiceover files from contributors
• Ensure slides are visually polished, consistent, and error-free (e.g., layout, formatting, grammar)
• Finalize the webcast using Articulate 360 (training provided), ensuring smooth flow and a cohesive experience
• Cross-Functional Collaboration
• Work with subject matter experts from product, sales, regulatory, and R&D teams to develop accurate, professional content
• Communicate timelines and expectations clearly to stakeholders and contributors
• Help maintain consistency and professionalism across all sales-facing materials