DURST PROFILE:

Since 1915, The Durst Organization has been a family-run business dedicated to the principles of innovation, integrity, community, and sustainability. We develop, build, own, and manage premier office towers and residential buildings that set new standards in environmental responsibility and user efficiency. Our enduring relationships with our tenants and partners are critical to our success and have made us generations of builders, building for generations. We build, own, and operate many of the world’s most innovative and efficient buildings. We create value for our tenants and partners by developing sustainable residential and commercial properties in which people live, work, and thrive.

QUALIFICATIONS:

• 4-6 years of experience in marketing, communications, journalism, or a related field
• Bachelor’s degree in marketing, communications, journalism, related field or equivalent related experience required
• Strong writing, editing, and storytelling skills across digital formats
• Proven experience creating high-quality content on social media platforms such as LinkedIn, Instagram, etc.
• Must provide portfolio of digital social media content
• Project management experience preferred
• Previous relevant experience within Real Estate industry, preferred
• Familiarity with content tools such as Canva, Buffer/Hootsuite, Mailchimp, and Google Analytics
• Highly organized with the ability to manage multiple projects and deadlines
• Passion for digital content, social media trends, and audience engagement; and passionate about New York City

RESPONSIBILITIES:

• Create, write, and publish compelling content for social media (for example: LinkedIn and Instagram), email newsletters, Durst-residential and Durst-commercial Apps, internal communications platforms, and other digital channels.
• Consistently capture and reflect Durst’s unique voice and perspective throughout all executions to maintain brand affinity.
• Support and develop content marketing strategies that align with initiatives and company goals.
• Manage the planning and execution of content calendars to align with broader Communications/Marketing campaigns and business goals.
• Coordinate and track timelines, deliverables, and performance metrics for campaigns and content initiatives to support company goals.
• Monitor and engage with audiences across platforms, responding to comments and messages as needed, while maintaining Durst’s voice and brand image.
• Support all brand storytelling efforts with audio/visual content including hooks, photos, and videos.
• Oversee and direct consultants (such as videographers) to help produce desired content on time and within budget.
• Maintain digital asset libraries and ensure content consistency with brand guidelines.
• Assist with reporting on content performance and provide insights to guide future efforts.
• Monitor trends and adopt best practices to produce top-quality content to support business objectives.
• Serve as a resource, advocate, and catalyst for sustainability at The Durst Organization. Apply the skills unique to your core job responsibilities for practical integration of sustainability into processes, standard operating procedures, and adopted business practices. Seek to empower our colleagues, consultants, tenants and residents to prioritize and actively engage in environmental stewardship.
• Perform all other related duties as required and assigned.