ABOUT EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other—that’s why we are always working to make sure our employees love their jobs and are invested in their communities. See how we’ve been recognized for this dedication to our employees by checking out our recent awards.
For more information, visit our Careers page.

CONTENT STRATEGIST, APPILY

The Appily Student Marketing team helps high school students make confident college choices by offering everything students need to plan, decide, and apply to college on appily.com.
Appily is seeking a Content Strategist to join our growing team. This role will support content development from planning through publication, ensuring Appily’s blog, website, and tools are informative, engaging, and optimized for SEO/GEO. This role calls for creativity, editorial excellence, strong project management skills, and a growth mindset; it is ideal for someone who loves learning, thrives on details, and enjoys bringing ideas to life with precision and purpose.
Excellent communication skills, both written and verbal, are essential, along with the ability to collaborate effectively in a team environment. Familiarity with analytics, CRM, and CMS tools, and an eagerness to stay updated on industry trends will be key. This individual should be a self-starter who is eager to brainstorm and test creative strategies for optimal channel performance. A proactive attitude, attention to detail, and a willingness to learn and grow within the company are highly valued.
This hire may be based in Richmond, VA or Washington, D.C.

BASIC QUALIFICATIONS:

• 2-3+ years of experience in content writing, SEO copywriting, or digital marketing
• Strong portfolio of digital content, especially for student/education-facing and military audiences
• Proficiency in SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Experience working within a CMS (Drupal, WordPress, etc.)
• Understanding of basic web publishing best practices, including accessibility and formatting
• Excellent communication, organization, and attention to detail
• Comfort working across teams and with freelancers
• Minimal travel required

Ideal Qualifications:

• Experience in uniformed services recruitment, college access, enrollment marketing, edtech, or working with youth preferred
• Strong organizational skills with ability to handle multiple priorities and deadlines
• Desire to innovate and improve practices and processes
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Please refer the Job description for details