POSITION SUMMARY

We are seeking a dynamic Content Strategist to join our Demand Services team. As we push the boundaries of conventional content marketing, you’ll work closely with innovative individuals to focus on content creation, AI-enabled workflows, SEO/GEO strategy, blogging, PR, social media, and brand marketing, particularly in the context of lead generation. If you’re eager to shape content strategy while also contributing significantly to broader marketing goals through innovative AI and GEO practices, we’d love to hear from you!

REQUIRED QUALIFICATIONS

• 1–3 years of technical writing and copyediting experience, ideally including technology, bioscience, and pharma (writing samples required during the interview process).
• Demonstrated experience developing SEO and GEO strategies, including keyword research, topic cluster development, and content localization/optimization.
• Familiarity with AI-driven content creation and optimization tools to improve efficiency and personalization.
• Ability to identify high-potential segments and tailor messaging to resonate with them.
• Proven ability to optimize content for search engines, enhance organic and GEO search rankings, and drive increased visibility.
• Awareness of evolving SEO/GEO best practices and algorithm changes to continuously improve content performance.
• Goal-focused with a commitment to achieving measurable targets and motivated to exceed performance expectations.

KEY RESPONSIBILITIES

• Create original content across various formats (blogs, ebooks, videos, infographics, emails, landing pages, sales collateral) leveraging AI tools for efficiency, personalization, and SEO/GEO best practices.
• Conduct SEO, GEO, keyword, and competitive research for content optimization and creation.
• Contribute to content strategy meetings and workshops, providing data-backed recommendations to attract target personas and align content with marketing goals.
• Collaborate with SMEs, partners, and internal experts to amplify key messages and improve content visibility and engagement using keyword research, persona development, and GEO strategies.
• Demonstrate exemplary writing skills, maintaining client company-specific voices and tones while leveraging AI for ideation, optimization, and scale.
• Stay updated on industry trends and customer challenges, utilizing SEO/GEO research to address customer needs strategically in content creation.

We take a thoughtful and holistic approach to hiring. While the exact steps may vary by role, most candidates can expect the following:

• Initial Chat: A brief conversation with a recruiter to explore mutual fit
• Hiring Manager Interview: A deeper discussion about your experience, goals, and alignment with the role
• Panel Interview: Join a session with team members where we explore role-relevant scenarios or challenges in a collaborative setting