Content Strategist at TGW.com - The sweetest spot in golf

Bloomington, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Sep, 26

Salary

90000.0

Posted On

06 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Strategy, Editorial Planning, Content Marketing, Campaign Planning, SEO, Messaging Frameworks, Cross-functional Collaboration, Project Management, Creative Briefing, Storytelling, Asset Mapping, Influencer Briefing

Industry

Retail

Description

CONTENT STRATEGIST Job description ABOUT THE COMPANY Crecera Brands is the driving force behind Sportsman’s Guide, Salt Strong, The Golfer’s World, Play Baseball and Play Softball, five of America’s leading retailers of outdoor gear, sporting goods and golf supplies. For nearly 45 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, tgw.com, saltstrong.com, playbaseball.com and playsoftball.com. POSITION SUMMARY: The Content Strategist translates merchant priorities and seasonal business goals into integrated content plans that support catalog, email, social, paid media, site, SEO, contributor, and video channels. This role partners closely with merchandising, creative, marketing, and production teams to shape seasonal campaigns, define content direction, and ensure cohesive storytelling across customer touchpoints. RESPONSIBILITIES AND DUTIES  * Build seasonal POVs, messaging frameworks, and campaign narratives * Translate merchant priorities into structured content plans * Define asset maps and channel requirements * Develop contributor and influencer briefs * Identify SEO-informed content opportunities * Partner with creative and video teams on production planning * Help shape campaign direction across channels * Contribute to evolving content workflows and planning processes * Review content and campaigns for strategic alignment What success looks like * Seasonal campaigns launch with clear direction and cohesive storytelling * Content plans support multiple channels and customer touchpoints * Contributors and creators receive thoughtful briefs and guidance * Campaign messaging remains consistent across executions * Content opportunities are identified proactively throughout the season QUALIFICATIONS AND EXPERIENCE   * Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field. * Experience in content strategy, editorial planning, content marketing, or campaign planning. * Strong ability to translate business priorities into structured content plans and messaging frameworks. * Demonstrated success collaborating cross-functionally with merchandising, creative, marketing, and production partners. * Familiarity with SEO-informed content planning and identifying content opportunities that support business goals. * Experience developing creative briefs, contributor briefs, or campaign narratives across multiple channels. * Strong communication, organization, and project management skills in a fast-paced environment. * Outdoor, lifestyle, retail, or consumer brand marketing experience preferred. Salary range for this position is $60,000 to $90,000 DOQ

Responsibilities

The Content Strategist translates business goals into integrated content plans across various digital and print channels. They partner with creative and marketing teams to develop campaign narratives and ensure cohesive storytelling.