Responsible for defining and creating content strategies aligned with business objectives and user needs, optimising for search engines and social media.
1.Content Strategy
a)Define and detail a strategy for how the content helps a product or service to deliver on its value proposition.
b)Create sensible processes for structuring and refreshing content.
2.Content Creation and Optimization:
a)Translate complex information into clear and concise language.
b)Develop compelling copy, including headlines, taglines, and body text.
c)Maintain consistent tone and style across products.
d)Apply SEO best practices to content creation.
3.User Research and Analysis:
a)Conduct user research to understand needs, preferences, and behaviours.
b)Utilise various research methods, including interviews, surveys, and analytics.
4.Information Architecture:
a)Design and organise content for easy navigation and findability.
b)Validate information architecture using methods like card sorting and tree testing.
5.Usability and Accessibility:
a)Create content that is accessible and inclusive.
b)Design and conduct usability tests to evaluate content effectiveness.
6.Content Management:
a)Audit, track, and map content to information architecture.
b)Ensure consistency and accuracy across all content.
7.Design Pattern Application:
a) Utilise industry best practices and emerging technologies for content organisation and presentation.
8.Brand Alignment:
a)Develop content consistent with the company’s brand image.
b)Address both business goals and consumer needs in content creation.
9.Continuous Improvement:
a)Stay updated on the latest developments in SEO, content trends, and consumer behaviour.
b)Identify areas for improvement based on usability testing and performance metrics.
10.Cross-functional Collaboration:
a) Work with designers, product managers, and other stakeholders to ensure content aligns with overall product strategy.

Requirements

• Experience working as a Content Strategist, UX Writer, Communications Designer or related design role.
• Diploma or bachelor’s degree in marketing, communications, advertising, journalism, product design, UX, or related field.
• Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles for various target audiences.
• Strong content presentation skills.
• Comfortable working with Product, Tech, Data, and Business partners to deliver services and experiences
• Strong knowledge of product design processes and emerging technologies
• Demonstrates systems thinking, teamwork, leadership, planning, and successfully implemented projects in a dynamic and agile environment.
• Self-directed, organised, and efficient; a deep and insightful thinker who likes
• the challenge of a complex problem and is an effective communicator, presenter, and negotiator.

Please refer the Job description for details