Content Writer - B2B Marketing at Weekday AI

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

05 Mar, 26

Salary

800000.0

Posted On

05 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Content Writing, Content Marketing, SEO, Storytelling, Content Strategy, Collaboration, Editing, Analytics, Lead Generation, Technical Writing, Content Development, Audience Engagement, Project Management, Content Optimization, Digital Marketing, SaaS, Technology

Industry

technology;Information and Internet

Description

This role is for one of the Weekday's clients Salary range: Rs 400000 - Rs 800000 (ie INR 4-8 LPA) Min Experience: 3 years Location: Bengaluru JobType: full-time We are seeking a talented B2B Content Writer who can transform marketing objectives into compelling, insight-driven content that drives brand visibility, demand generation, and customer engagement. This role requires a strong balance of strategic thinking, storytelling ability, and cross-functional collaboration. Key Responsibilities1. Content Strategy & Planning Convert marketing and sales goals into clear, measurable content plans designed to elevate brand presence and support lead-generation efforts. Identify relevant topics, formats, and messaging opportunities aligned with audience needs and campaign objectives. 2. Content Development Write high-quality, engaging, and audience-centric content across formats such as blogs, whitepapers, case studies, product guides, website copy, emails, landing pages, video scripts, and webinar content. Adapt messaging, tone, and structure for each stage of the marketing funnel — awareness, consideration, and decision. 3. Content Performance & Optimization Track and analyze content performance against engagement and conversion KPIs. Optimize existing content for SEO, clarity, readability, and relevance. 4. Cross-Functional Collaboration Work closely with product marketing, design, sales, and video teams to maintain consistent messaging and storytelling across channels. Collaborate with subject matter experts to simplify complex concepts into accessible and high-value content. 5. Content Distribution & Promotion Develop and execute content distribution strategies across owned, earned, and paid channels to maximize visibility and reach. Work alongside digital and social teams to repurpose and amplify content across platforms. Qualifications 3+ years of experience in B2B content writing or content marketing, preferably within SaaS or technology environments. Proven success in developing content strategies that drive awareness, engagement, and pipeline growth. Strong writing, editing, and storytelling skills with an ability to simplify technical topics. Experience collaborating closely with marketing, sales, design, and product teams. Demonstrated ability to deliver high-quality content across a variety of formats while meeting deadlines. A portfolio showcasing results-driven content with measurable impact. Ability to manage multiple projects simultaneously in fast-paced environments. Knowledge of SEO best practices, analytics, and content performance tools is a strong advantage.

Responsibilities

The Content Writer will develop content strategies that align with marketing goals and create engaging content across various formats. They will also analyze content performance and collaborate with cross-functional teams to ensure consistent messaging.