Overview:
The Global Marketing Operations team at IDC is seeking a passionate and knowledgeable candidate for the Campaign Operations Specialist role
(Contractor), who will oversee the successful execution of marketing programs in our marketing automation and email platforms (Marketo).
This critical role will collaborate with marketing teams around the world to bring their programs to life. You will help to refine program frameworks to ensure optimized campaign execution, in addition to building, executing technical QA, and monitoring/reporting on programs delivered to stakeholders. You will assist in relevant platform and segmentation enhancements to drive performance improvements.
Why IDC ?
IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for five consecutive years (2020, 2021, 2022, 2023, 2024) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.
Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future.

• Interact with global marketing teams regularly and act as representative for Marketing Operations to understand campaign goals, provide guidance, and coordinate ultimate delivery of go-to-market programs.
• Hands-on development and execution of marketing campaigns including asset creation (email, landing page, etc.), workflow testing, tracking, etc.
• Perform technical QA of programs constructed (primarily in Marketo) to ensure optimized performance and alignment with best practices.
• Work with Marketing Operations Manager on program production processes, including program frameworks, assets, segmentation, and target lists.
• Execute operational initiatives to drive performance improvements and expedite program delivery.
• Monitor, analyze and report on program and channel performance, providing insights and recommendations to the marketing organization