POSITION SUMMARY:

The Oncology Services Outreach Liaison will represent Thompson Cancer Survival Center to partner with provider offices and select community organizations in order to form, grow, and maintain long-term positive relationships and increase referrals to Thompson’s service lines.
This role will work with leadership to create and implement a marketing and outreach plan that aligns with Thompson’s overall business development and marketing strategies. The Oncology Services Outreach Liaison will identify and call on medical offices with regular frequency to engage TCSC’s partner providers and their relevant staff to increase referrals and gain market share for all Thompson’s service lines (Medical Oncology, Radiation Oncology, Breast Center, PET Imaging Services). This person will represent TCSC services at select community events and at affiliated facilities’ cancer committees or board organizations as assigned by the Director.
This liaison will be consistently professional in behavior and appearance, personable and engaging, data savvy, knowledgeable about Thompson’s oncology services and referral processes, maintain awareness of relevant internal and external issues related to oncology care, and be innovative in building positive relationships. This person will act as a reliable conduit of information from the field to TCSC leaders and vice versa, and assist with prompt problem solving and service recovery as needed. They will provide recommendations regarding participation in system-wide and community initiatives, including allocating resources and leading projects.
Recruiter: Sarah Grey || sgrey1@covhlth.com || 865-374-5271

Responsibilities:

• Attends and participates in all Oncology service line meetings as assigned. Represents and acts with integrity on designated and approved community boards and health councils while promoting positive image and ensures recognition of TCSC as a valued community resource. Identifies and executes programs that align with affiliate cancer committees’ goals and manages agreed to projects.
• Represents TCSC and participates at assigned community and philanthropic events that fit the overall strategy for the program. Supports other departments and affiliates during implementation of programs and events that align with Thompson’s mission and vison, e.g. KOMEN functions and BUDDY’S Race Against Cancer, Women’s Expo and Relay for Life, etc.
• Coordinates cancer prevention/awareness health screening initiatives in community and corporate settings, as these requests align with Thompson’s outreach strategy and priorities. Stays current on health information, priorities, and policies as is relevant. Serves as a resource to affiliate facility cancer committees’, maintains knowledge of current accreditation standards, creates suggestions based on specific population analysis, and assumes responsibility for all related deliverables to support accreditations.
• Collaborates with department leader in establishing target volume growth goals for each of Thompson’s service areas, and implements an outreach and marketing plan to meet such targets.
• Monitors provider and service line referral data, notifies management of significant changes in patterns, determines factors contributing to changes in volumes, and recommends action as appropriate.
• Maintains awareness of competitive activity within the market and communicates discovered opportunities to the department leader. Assists in the development and execution of tactics to increase patient referral volumes and responds to opportunities.
• Collaborates with department leadership and Corporate Marketing Representatives to analyze marketing activities, identify opportunities, and to develop specific campaigns, brochures, educational collateral, etc. as needed to support outreach efforts.
• Conducts marketing and educational outreach calls on targeted referring physicians, advanced practice providers and their key office influencers with regular frequency in order to achieve the following objectives along with emphasis on specific goals identified in strategic plan:
• Identifies and encourages appropriate referrals to Thompson’s service lines to increase referral volumes.
• Promotes Thompson’s image in the community as cancer experts and reliable partners.
• Develops long-term referral relationships, enhances customer loyalty, and exceeds client satisfaction by delivering the highest level of customer service through consistent, prompt, and accurate exchange of information related to referral processes, pain points, and shared patients.
• Acts as a liaison between TCSC physicians and staff and referring physicians, advanced practice providers, and referral teams to resolve miscommunications, provide and obtain information, and to ensure optimal positive relationships and accurate, timely communications flow between entities.
• Maintains all required documentation of activities and interactions. Creates and shares a monthly call plan including budget and submits expense reports in an accurate and timely manner.
• Adheres to all integrity and compliance guidelines as set forth by Covenant Health.
• Other duties may apply as assigned.

Qualifications:
Minimum Education:
Master’s degree in a related field or Bachelor’s degree with 3+ years of field-based Sales/outreach/liaison/business development in a healthcare/medical/pharma related field.

MINIMUM EXPERIENCE:

Must have ability to develop/organize/implement/evaluate multiple diverse programs and responsibilities. Position requires excellent communication skills, both oral and written. Person must have grasp of anatomy and physiology with the ability to understand and communicate medical concepts and terminology. Also requires strong organizational skills, good interpersonal skills, friendly disposition, evidence of self-motivation, and a professional demeanor. Experience as a medical or pharma sales rep is preferred. Experience in Oncology services preferred.
Licensure requirements:
Employee must have a valid Tennessee driver’s license Class D and state mandated minimum insurance coverage. Driving record must meet Covenant Health minimum standards at the date of hire and throughout employment tenure

• Attends and participates in all Oncology service line meetings as assigned. Represents and acts with integrity on designated and approved community boards and health councils while promoting positive image and ensures recognition of TCSC as a valued community resource. Identifies and executes programs that align with affiliate cancer committees’ goals and manages agreed to projects.
• Represents TCSC and participates at assigned community and philanthropic events that fit the overall strategy for the program. Supports other departments and affiliates during implementation of programs and events that align with Thompson’s mission and vison, e.g. KOMEN functions and BUDDY’S Race Against Cancer, Women’s Expo and Relay for Life, etc.
• Coordinates cancer prevention/awareness health screening initiatives in community and corporate settings, as these requests align with Thompson’s outreach strategy and priorities. Stays current on health information, priorities, and policies as is relevant. Serves as a resource to affiliate facility cancer committees’, maintains knowledge of current accreditation standards, creates suggestions based on specific population analysis, and assumes responsibility for all related deliverables to support accreditations.
• Collaborates with department leader in establishing target volume growth goals for each of Thompson’s service areas, and implements an outreach and marketing plan to meet such targets.
• Monitors provider and service line referral data, notifies management of significant changes in patterns, determines factors contributing to changes in volumes, and recommends action as appropriate.
• Maintains awareness of competitive activity within the market and communicates discovered opportunities to the department leader. Assists in the development and execution of tactics to increase patient referral volumes and responds to opportunities.
• Collaborates with department leadership and Corporate Marketing Representatives to analyze marketing activities, identify opportunities, and to develop specific campaigns, brochures, educational collateral, etc. as needed to support outreach efforts.
• Conducts marketing and educational outreach calls on targeted referring physicians, advanced practice providers and their key office influencers with regular frequency in order to achieve the following objectives along with emphasis on specific goals identified in strategic plan:
• Identifies and encourages appropriate referrals to Thompson’s service lines to increase referral volumes.
• Promotes Thompson’s image in the community as cancer experts and reliable partners.
• Develops long-term referral relationships, enhances customer loyalty, and exceeds client satisfaction by delivering the highest level of customer service through consistent, prompt, and accurate exchange of information related to referral processes, pain points, and shared patients.
• Acts as a liaison between TCSC physicians and staff and referring physicians, advanced practice providers, and referral teams to resolve miscommunications, provide and obtain information, and to ensure optimal positive relationships and accurate, timely communications flow between entities.
• Maintains all required documentation of activities and interactions. Creates and shares a monthly call plan including budget and submits expense reports in an accurate and timely manner.
• Adheres to all integrity and compliance guidelines as set forth by Covenant Health.
• Other duties may apply as assigned