At Compass, our mission is to help everyone find their place in the world. Founded in 2012, we’re revolutionizing the real estate industry with our end-to-end platform that empowers residential real estate agents to deliver exceptional service to seller and buyer clients.
The Demand Generation Coordinator plays a critical operational role in managing the full funnel of inbound demand generation (DG) leads. The ideal candidate is detail-oriented, highly responsive, and comfortable using technology to scale communications and streamline manual tasks. This role serves as the connective tissue between demand generation and sales - owning the day-to-day execution of campaign follow-through and ensuring no high-value lead is left behind.

REQUIRED QUALIFICATIONS

• 1–3 years of experience in demand generation, marketing operations, or B2B sales support
• Salesforce, HubSpot, or Groove experience strongly preferred
• Excellent communication, organizational, and project management skills
• Highly responsive and comfortable in a fast-paced, cross-functional environment
• Savvy with AI tools (e.g., ChatGPT, Gemini, etc.) and capable of developing content prompts and sales messaging for automation
• Strong analytical instincts; able to monitor patterns in lead flow and performance

PERKS THAT YOU NEED TO KNOW ABOUT:

Participation in our incentive programs (which may include eligible cash, equity, or commissions). Plus paid vacation, holidays, sick time, parental leave, and recharge leave; medical, tele-health, dental and vision benefits; 401(k) plan; flexible spending accounts (FSAs); commuter program; life and disability insurance; Maven (a support system for new parents); Carrot (fertility benefits); UrbanSitter (caregiver referral network); Employee Assistance Program; and pet insurance.

KEY RESPONSIBILITIES

• Monitor and follow up on all inbound leads from Demand Gen campaigns (website, eGuides, webinars, paid ads, etc.)
• Manually verify agent GCI and market eligibility using Power BI (AIC)
• Tag and route leads within Salesforce, including Qualified, Nurture, or Disqualified statuses
• Build, QA, and deploy Groove sequences for post-campaign outreach
• Coordinate with Sales team to ensure timely handoff of hot leads
• Assist with AI tool implementation and content support (e.g., draft sales email templates, talk tracks, and conversational prompts for AI bots)
• Maintain funnel hygiene and follow-up visibility in Groove, HubSpot + Salesforce
• Identify gaps in handoff or CRM management and recommend improvements