OVERVIEW

Since 1972, Covenant House has served and advocated for youth and young families experiencing homelessness, human trafficking, and exploitation. Our overarching goal is to end homelessness among youth and young families by helping them achieve housing stability, heal from trauma, tap into their innate resilience, and hone their interests and skills to forge new pathways to independence. This work is carried out across Covenant House sites in 34 cities in the US, Canada, Mexico, Guatemala, and Honduras.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

• Strong understanding of content marketing principles and strategies
• Excellent writing and editing skills with a focus on clarity, creativity, and storytelling
• Proven ability to create impactful and engaging content that attracts attention, ranks well in search engines, and drives backlinks
• Solid understanding of SEO best practices and accessibility standards
• Working knowledge of UTM parameters and link tracking best practices
• Experience using a content management system and SEO/analytics tools such as Google Search Console, Google Analytics
• Detail-oriented with strong organizational and project management skills
• Self-starter who can work independently, manage multiple content requests, and hit deadlines
• Ability to collaborate and communicate clearly with technical and non-technical partners
• Enthusiasm for impactful storytelling
• Eager to grow and develop new skills

Required Qualifications

• 2-4 years of experience in content marketing and SEO focused content roles

PREFERRED KNOWLEDGE, SKILLS, ABILITIES AND QUALIFICATIONS

• Experience with Drupal, WordPress, Conductor
• Familiarity with HTML and CSS

Travel Requirements

• Ability to travel once per year to New York City in January for our two annual in-person traditions: our Staff Day of Renewal and our Holiday Celebration
• Outside of our annual traditions, this position is 100% remote

ABOUT THE ROLE

The Coordinator, Web Content and SEO (Search Engine Optimization) (internal title: Coordinator, Integrated Marketing (Web Content and SEO)) will play a key role in optimizing Covenant House’s digital presence across the federation, ensuring our web properties reach and engage our audiences effectively. You’ll focus on the creation and optimization of engaging, accessible, and mission-aligned content that supports fundraising, awareness, and advocacy goals while maintaining SEO and UX best practices.
In this role, you’ll join the Web Services Team, and will report directly to the AVP, Web Marketing and Experience. Your work will help streamline content workflows, strengthen messaging consistency, and improve efficiency in web updates. This is a great opportunity for a creative thinker passionate about crafting compelling digital experiences that drive impact.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Content Creation & Optimization

• Write, edit, and publish mission-aligned, search optimized, and engaging web content to support campaigns, increase relevant web traffic and revenue
• Optimize existing web content and on-page elements to improve user experience, traditional search engine and AI search visibility
• Review, edit, and optimize submitted content from internal stakeholders to ensure quality, consistency, and strategic alignment
• Ensure all content is accessible, follows SEO & UX best practices, and adheres to the organization’s brand voice and messaging guidelines
• Conduct quality assurance for new pages, updates, and launches
• Brainstorm and research industry-related topics to identify new and creative content opportunities

Content Strategy & Execution

• Support the development and execution of a content strategy that enhances user engagement and is aligned with organizational goals
• Help manage and maintain a web content calendar to ensure timely updates, alignment with campaigns, and strategic content publishing
• Provide content guidance and SEO support to internal teams contributing web content

Performance Monitoring & Reporting

• Track and report on content performance, engagement metrics and SEO outcomes
• Identify gaps and opportunities for new or improved content based on data insights, audience behavior, search trends

Professional Development

• Stay informed about the latest trends in digital content, SEO, and UX best practices to keep content competitive
• Proactively recommend improvements based on industry best practices and evolving user needs