Copy writer at Lokal App

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

17 Mar, 26

Salary

0.0

Posted On

17 Dec, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Copywriting, Ad Copy, Video Scripts, Performance Marketing, Social Media Trends, Collaboration, Creativity, Storytelling, Content Creation, Vernacular Language Adaptation, Curiosity, Deadline Management, Video Content Shooting, Experimentation, Regional Language Fluency

Industry

technology;Information and Internet

Description

Lokal is looking for a talented Copywriter to join our internal marketing team At Lokal, we build products for Bharat – across jobs, business leads, and local communities. We’re looking for a copywriter who understands how to speak to real people, in real languages, with real intent. What You Need to Bring to the Table: • Proven experience writing high-impact ad copies and video scripts (Meta, Google, Reels, Shorts). • Strong command over simple, clear, conversion-focused writing. • Ability to adapt tone and language for vernacular audiences (Tamil / Telugu / Kannada / Malayalam / Hindi). • Deep understanding of performance marketing hooks – scroll stoppers, first 3 seconds, CTAs. • Comfort working in a fast-paced, high-iteration environment (multiple scripts daily). • Awareness of social media, meme, and short-form video trends. • Collaborative mindset – working closely with performance marketers, video editors, and creative leads. • Curiosity to test, learn, and constantly improve based on data. • Everything you believe makes a great copywriter for India’s next-gen internet users. What’s in It for You: • Opportunity to be the voice of Lokal’s products used by millions in Tier-2 and Tier-3 cities. • Hands-on exposure to high-scale performance marketing. • Learn directly from experienced marketers building category-defining local products. • Ownership of end-to-end creative – from idea → script → ad → results. • Daily brainstorming, rapid experimentation, and creative freedom with accountability. • Fast growth, constant feedback, and recognition based on impact, not hierarchy. If you love writing that moves people to act, not just sound clever – Lokal is the place for you. Ability to shoot clean, natural video content (even on phone) A content-first mindset: you enjoy making videos, experimenting, and storytelling People who want stable monthly income, long-term association, and WFH convenience Basic understanding of trending formats, hooks, and reel psychology Ability to meet deadlines and deliver consistent output Who Should Apply Creators who want stable income, fast-growth roles, and real creative impact Students, freshers, influencers

Responsibilities

The Copywriter will create high-impact ad copies and video scripts for various platforms while collaborating with performance marketers and creative leads. They will also be responsible for brainstorming, rapid experimentation, and owning the end-to-end creative process.