Copywriter and Content Coordinator

at  Southern Cross Care WA Inc

• Become the voice of a meaningful organisation
• Flex your copywriting muscles
• Tell impactful stories
  At Southern Cross Care (WA) we help people live extraordinary lives every day, connected to communities. As a provider delivering care, support and accommodation for West Australians in greatest need, our purpose is clear, and our passion is strong.
  Southern Cross Care (WA) is a place where you can have an extraordinary impact, make an extraordinary difference, and be appreciated for extraordinary contributions.
  We hope you will join us and become one of the people who make Southern Cross Care (WA) an extraordinary place to be.

ABOUT THE ROLE:

We are seeking a passionate and skilled Copywriter and Content Coordinator to join our team and be the voice of our organisation. In this role, you will craft compelling narratives that resonate with our diverse audience and effectively communicate our mission and impact within the aged care sector.
As a master storyteller, you will immerse yourself in the world of aged care, translating complex information into engaging content for various platforms. Your primary focus will be producing high-quality written materials, with an emphasis on impactful copywriting and speechwriting.
This position is located in our central office in Rivervale with the option to work from home 2-/ days per week.

KEY RESPONSIBILITIES:

• Excel at copywriting: Produce high-quality written materials with a strong emphasis on persuasive and engaging copy. This includes CEO speeches, talking points and media profile pieces like Op Eds. It also includes a range of marketing materials including brochures, website content, facility newsletters, our bi-annual magazine ‘Southern Star’, advertisements, and marketing emails that drive audience engagement and action.
• Master the art of storytelling: Develop compelling narratives that showcase the positive impact of our organisation on individuals, families, the industry and the community.
• Write for different channels: Adapt your writing style and tone to suit various platforms, ensuring consistency and clarity across all communications.
• Maintain high standards: Proofread and edit all copy with meticulous attention to detail, ensuring accuracy, clarity, and adherence to brand guidelines.
• Develop and implement content strategies: Contribute to the creation of content plans that align with our marketing and communications objectives, as well our organisational and CEO profile-building strategies.
• Produce a wide range of content: Write compelling copy for various formats, including publications (annual reports, consumer magazines, newsletters), executive communications (speeches, presentations, media briefs), and marketing materials (website content, social media copy, video scripts, grant and award applications).
• Conduct thorough research: Gather information through interviews, case studies, and industry publications to inform your writing and ensure accuracy.
• Manage projects effectively: Oversee the production of publications and content, ensuring timely delivery and adherence to budget.
• Maintain high standards: Proofread and edit all content to ensure accuracy, clarity, and grammatical correctness.