Copywriter & Content Creator (Real Estate / Homebuilding) - A201 at Pearl

Cape Town, Western Cape, South Africa -

Full Time

Start Date

Immediate

Expiry Date

09 Mar, 26

Salary

0.0

Posted On

09 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Copywriting, Content Creation, SEO, Project Management, Storytelling, Brand Voice, Educational Content, Technical Writing, Content Strategy, Engagement, Content Calendar, Optimization, Sales Enablement, Collaboration, Research, Editing

Industry

Staffing and Recruiting

Description

Industry Marketing & Communication Work Arrangement Remote Job Type Full-time Work Schedule Monday–Friday, 9:00 AM–5:00 PM PST Locations: LATAM (Brazil, Colombia, Mexico, Argentina) Philippines Other remote regions with strong English communication and role-relevant experience About Pearl Talent Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US. Hear why we exist, what we believe in, and who we’re building for: WATCH HERE Why Work with Us? At Pearl, we’re not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers. About the Company Our client is a growing real estate and custom homebuilding organization operating within the residential construction and design industry. They focus on crafting high-quality, accessible homes that bring families’ visions of homeownership to life through thoughtful design, craftsmanship, and a strong emphasis on customer experience. Role Overview The Copywriter & Content Creator will serve as the brand’s storyteller within the residential real estate and homebuilding industry. This role is responsible for crafting content that makes homebuilding accessible, educational, and emotionally resonant for families. You will transform technical construction details, floor plans, and process explanations into relatable narratives across blogs, web copy, email, and social channels. This is a highly creative role that blends storytelling, SEO, and consumer education. The ideal candidate thrives in a collaborative yet independent environment, excels at simplifying complex information, and brings warmth and clarity to every piece of content. Your Impact You will shape how families understand and engage with the homebuilding process by producing clear, compelling storytelling across digital platforms. Your work will support organic growth through strong SEO foundations, increase content engagement, and strengthen the brand’s emotional connection with its audience. You will also help streamline the buyer journey by producing educational content that improves clarity, reduces confusion, and ultimately supports stronger lead conversion and customer satisfaction. Core ResponsibilitiesBrand Voice & Copywriting Write and edit polished, high-quality copy for websites, blogs, email newsletters, and social media. Maintain a consistent, inclusive, and warm brand tone across all digital touchpoints. Tailor messaging for diverse audiences navigating the homebuilding process. Ensure clarity, empathy, and emotional resonance across all content formats. Educational & Technical Content Translate construction processes and technical terminology into clear, digestible guides and FAQs. Create educational content that empowers buyers to make informed decisions. Collaborate with project managers to ensure accuracy and clarity across technical materials. Support long-form content that demystifies homebuilding terminology and steps. Content Strategy & Engagement Partner with marketing and social media teams on creative campaigns that drive engagement and lead generation. Develop concepts that resonate with families across various demographic groups. Support multimedia content through scriptwriting and campaign-aligned storytelling. Brainstorm ideas that strengthen brand visibility and community engagement. Content Calendar & Planning Manage and maintain a content calendar aligned with product launches, events, and industry trends. Ensure timely delivery of assets for digital channels. Coordinate content needs with cross-functional teams. Track content timelines and prioritize tasks efficiently. SEO & Optimization Implement SEO best practices across all content formats. Conduct keyword research and optimize copy to support organic ranking goals. Monitor content performance analytics and iterate based on insights. Apply on-page optimization strategies to improve visibility and traffic. Storytelling & Case Studies Conduct interviews with homeowners and clients for narrative-driven testimonials. Write case studies that highlight key milestones of custom homebuilding journeys. Humanize buyer experiences through storytelling that builds trust. Sales Enablement Content Produce brochures, one-pagers, and email templates for the sales team. Ensure content clearly communicates value propositions and product offerings. Support the sales funnel with audience-appropriate messaging. Must-Haves (Required) 3–5 years of experience in copywriting or content creation. Native or near-native proficiency in written English with exceptional grammar and tone control. Strong understanding of SEO principles, including keyword research and content optimization. A portfolio showcasing versatility across formats and audiences. Ability to adapt tone from educational and professional to warm, human, and emotive. Strong organizational and project management skills. Bachelor’s degree in Marketing, Communications, Journalism, English, or related field (or equivalent experience). Ability to collaborate asynchronously across remote teams. Nice-to-Haves (Preferred) Experience in real estate, construction, interior design, lifestyle, or related industries. Familiarity with CMS platforms such as WordPress or HubSpot. Basic design skills (Canva or Adobe Creative Suite). Understanding of Fair Housing Act guidelines and inclusive marketing practices. Tools ProficiencyMust-Haves (Required) Google Docs, Microsoft Office Google Search Console, Ahrefs, SEMrush (or similar) WordPress, HubSpot CMS Canva (basic), Adobe Creative Cloud (basic) Asana, Notion, Trello (or similar) Nice-to-Haves (Preferred) Figma Grammarly Business SurferSEO or Clearscope Competitive Salary: Based on experience and portfolio quality Remote Work: Fully remote—work from anywhere Performance-Based Bonus: Based on creative quality and timely project delivery Creative Growth: Long-term opportunity to lead major campaigns or projects Generous PTO: In accordance with company policy Health Coverage for Philippines-based talents: HMO coverage after 3 months for full-time employees Direct Mentorship: Guidance from international industry experts Learning & Development: Ongoing access to resources for professional growth Our Recruitment Process Application Screening Top-Grading Interview Skills Assessment (1 internal, 2 from the client) Client Interview Job Offer Client Onboarding Ready to Join Us? If you’re a passionate storyteller with a sharp eye for detail and a love for crafting visual experiences that connect, we’d love to see your work. Apply now and take your editing career to the next level — creating content that inspires, informs, and captivates.

Responsibilities

The Copywriter & Content Creator will craft compelling narratives for the residential real estate and homebuilding industry, transforming technical details into relatable content. Responsibilities include writing for various digital platforms, maintaining brand voice, and supporting SEO strategies.