VOTED FORBES LIST OF AMERICA’S BEST IN-STATE CREDIT UNIONS 7 YEARS IN A ROW!

At Lighthouse, our core values drive our mission and vision. Our mission is to enrich and nourish the lives of others to create a community that’s Good for You, Good for All.

POSITION SUMMARY

The Copywriter & Content Strategist will craft compelling, strategic, and engaging content that strengthens our brand, connects with our members, and drives business objectives. This role blends brand storytelling, digital marketing strategy, and creative copywriting, ensuring that every piece of content is not only informative but also memorable and impactful. They will create, refine, and optimize content that educates, informs, and inspires members—helping them make confident financial decisions while reinforcing Lighthouse Credit Union’s position as a trusted financial partner. As a key player in the Marketing Team, this role requires both long-form and short-form writing expertise, with a strong emphasis on pithy, attention-grabbing copy for advertising, digital campaigns, and member communications. The Copywriter & Content Strategist will create high-impact messaging for omni channel advertisements, including display, web, email, social media, video scripts, print, and in-branch marketing, balancing creativity with clarity to engage and inspire our audience. Additionally, this role plays a critical part in financial education messaging, distilling complex financial concepts into accessible, easy-to-understand language that empowers our members to make confident financial decisions.

JOB SPECIFICATIONS

• Deep understanding of brand voice with the ability to craft concise, high-converting messaging that resonates across multiple channels.
• Creative thinker, skilled storyteller, and strategic communicator who understands how to connect with audiences in a way that is both persuasive and informative.
• Ability to translate complex financial concepts into simple, engaging messaging tailored to various audiences.
• Proficiency in SEO writing, digital marketing best practices, and content management systems (CMS).
• Ability to interpret detailed creative briefs to deliver exceptional work that meets organizational objectives.
• Ability to balance creative vision with marketing objectives, delivering effective and engaging content.
• Action-oriented, energetic and welcomes challenges. Able to be a self-starter in an entrepreneurial-like environment.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Collaborates proactively and effectively with marketing team and other cross functional team members.
• Deals with concepts and complexity comfortably; intellectually sharp, capable and agile.
• Possesses a sincere passion for creative writing, constantly seeking new ways to innovate, refine, and elevate messaging through compelling storytelling.
• Strong collaboration skills with the ability to balance creativity with business objectives.

EDUCATION, TRAINING & EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 4+ years of experience in copywriting, content strategy, or creative marketing.
• Strong advertising and brand storytelling skills, with the ability to write concise, persuasive, and engaging copy.
• Experience in financial services, banking, or credit unions is a plus.
• Knowledge and comfortability with the Agile working philosophy.
• Familiarity or experience with the financial services industry a plus.
• Proficient in Microsoft Office suite.
• Comfortable working in a Mac environment.

• Creative Copywriting & Messaging: Develops engaging, pithy, and strategic copy for marketing campaigns, digital advertising, social media, website content, video scripts, email campaigns, and in-branch promotions.
• Website Copywriting & Optimization: Reviews, refines, and improves website content to enhance clarity, engagement, and usability, ensuring an improved member experience while aligning with SEO best practices.
• Financial Education Content: Simplifies complex financial topics into engaging, easy-to-digest content for members, helping them navigate banking, loans, credit, and personal finance with ease and confidence.
• Content Strategy & Brand Voice: Shapes and maintains a consistent brand voice, ensuring messaging aligns with Lighthouse Credit Union’s mission, values, and marketing objectives.
• Omnichannel Content Development: Adapts messaging for different digital and traditional marketing channels, ensuring maximum impact while maintaining brand consistency.
• Campaign & Ad Copywriting: Crafts high-converting advertising copy for paid media, email marketing, direct mail, and promotions that capture attention and drive action.
• Cross-Team Collaboration: Works closely with designers, growth marketing team members, and internal stakeholders to develop integrated campaigns that blend compelling visuals with powerful messaging. Analyzes content performance, optimizes messaging, and refines strategies based on engagement and conversion metrics.