Copywriter (CRM) at Maker Lab

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

04 Feb, 26

Salary

0.0

Posted On

06 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Copywriting, CRM, Digital Marketing, Content Production, Storytelling, Collaboration, Editing, Communication, Creativity, Problem-Solving, Attention to Detail, Strategic Thinking, Agility, Campaign Management, Audience Engagement, Messaging Strategy

Industry

Marketing Services

Description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production. Job Summary: As a Copywriter, you’ll turn briefs into powerful, concise messages across eDMs, push notifications, and inbox communications. You’ll shape the voice of CRM storytelling, finding fresh ways to connect with audiences while staying true to the brand tone. You’ll also help refine CRM copy guidelines, elevating the craft with every campaign. *Please share your writing/copy portfolio to be considered for the position. Role: Partner with creatives to ideate and produce impactful CRM campaigns across digital platforms. Write clear, engaging, and platform-appropriate copy for eDMs, push notifications, and in-app messages. Adapt tone and messaging for different audiences while maintaining a consistent brand voice. Collaborate with marketing teams, developers, and CMS partners to ensure creative integrity throughout execution. Support end-to-end CRM campaign delivery from ideation and drafting to production and optimisation. Contribute to the evolution of CRM copy guidelines by suggesting improvements to tone, structure, and readability. Manage your own workflow and timelines independently, gathering feedback and iterating with agility. Anticipate and mitigate risks to ensure successful campaign execution through effective written communication. Execute ideas from concept to completion in a fast-paced, collaborative environment. You: BA/BS degree or equivalent experience 8+ years of experience writing for digital campaigns, CRM, or direct marketing in a fast-moving or high-growth environment. A compelling portfolio showcasing smart, impactful writing across short- and long-form content. Strong understanding of tone of voice, messaging strategy, and CRM writing best practices. Experience crafting copy for eDMs, push notifications, and in-app messages with awareness of character and platform constraints. Exceptional writing, editing, and communication skills with a flair for concise storytelling. Able to manage multiple deliverables at once, balancing creativity and precision under tight timelines. Collaborative and curious - energised by brainstorming, problem-solving, and experimenting with new ideas. Detail-oriented and strategic - skilled at turning complex ideas into simple, engaging messages. Exceptional verbal and written English communication and presentation skills to cover projects across APAC. Contract Type: 6 months - Fixed Term Contract Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Responsibilities

As a Copywriter, you will create impactful messages for eDMs, push notifications, and in-app communications while collaborating with creatives and marketing teams. You will also refine CRM copy guidelines and manage your workflow independently to ensure successful campaign execution.