Copywriter - EG008 at Pearl

Cape Town, Western Cape, South Africa -

Full Time

Start Date

Immediate

Expiry Date

22 Mar, 26

Salary

0.0

Posted On

22 Dec, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Copywriting, Conversion-Focused, Advertising Copy, Landing Pages, Email Marketing, Product Copy, Brand Messaging, Editing, Collaboration, A/B Testing, SEO, Communication, Creativity, Attention to Detail, Persuasion Principles, Performance Insights

Industry

Staffing and Recruiting

Description

Department: Marketing and Communication Work Arrangement: Remote Job Type: Independent Contractor, Full Time Work Schedule: US Time Zone (candidate expected to be flexible with the client's preference) Locations: Philippines, LATAM, South Africa, Kenya, and other remote regions with excellent English communication skills About Pearl Talent Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US. Hear why we exist, what we believe in, and who we're building for: WATCH HERE Why Work with Us? At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers. Role Overview The Copywriter crafts persuasive, conversion-focused copy across marketing and sales channels, with a strong emphasis on short-form, high-impact messaging. This role supports customer acquisition and revenue growth through clear value propositions, compelling calls-to-action, and consistent brand voice across digital touchpoints. You will own copy projects across ads, landing pages, emails, and product messaging, collaborating closely with marketers and designers to translate strategy into words that perform. This role is ideal for writers who balance creativity with conversion thinking and thrive in performance-driven environments. Your Impact Your copy directly influences clicks, conversions, and revenue. By improving ad engagement, landing page performance, and email effectiveness, you help lower acquisition costs and maximize ROI. Your messaging strengthens brand differentiation and creates meaningful connections with target audiences. Core ResponsibilitiesAdvertising Copy & Paid Media — 30% Write high-converting ad copy for paid platforms across formats Develop multiple ad variations for structured A/B testing Craft compelling headlines, hooks, and calls-to-action Align ad messaging with landing page intent and funnel stage Optimize copy based on performance insights and platform best practices Landing Pages & Conversion Copy — 25% Write conversion-focused landing and sales page copy Develop clear value propositions, headlines, and benefit-driven sections Create CTAs that motivate action and reduce friction Support testing initiatives to improve conversion rates Collaborate with designers to ensure copy and visuals work together Email Marketing & Sequences — 20% Write promotional emails, announcements, and lifecycle sequences Develop subject lines and body copy optimized for opens and clicks Create segmented messaging for different audiences and funnel stages Balance promotional messaging with value-driven content Iterate on email copy based on engagement and conversion data Product Copy & E-commerce — 10% Write product descriptions highlighting benefits, use cases, and value Develop positioning statements, taglines, and product messaging Support upsell, cross-sell, and launch copy initiatives Ensure clarity and expectation-setting to support conversion quality Brand Messaging & Voice Development — 10% Maintain consistent brand voice across channels Create brand messaging frameworks and positioning statements Write website copy and foundational brand content Adapt tone and messaging for different audiences and platforms Editing, Optimization & Collaboration — 5% Edit and refine copy for clarity, tone, and conversion focus Optimize existing copy based on performance data Collaborate with marketers, designers, and stakeholders on messaging Stay current on copywriting, conversion, and persuasion best practices Must-Haves (Required) 1–2+ years of professional copywriting experience focused on conversion-driven work Strong portfolio demonstrating persuasive, results-oriented copy Excellent command of written English with attention to detail Understanding of persuasion principles and conversion-focused frameworks Ability to write concise, compelling short-form copy Comfort iterating copy based on performance data and feedback Proven ability to work independently in a remote environment Nice-to-Haves (Preferred) Experience writing for B2B SaaS, e-commerce, DTC, or fintech brands Agency or multi-client copywriting background Experience with long-form sales pages, VSLs, or UX copy Familiarity with A/B testing and conversion rate optimization principles Exposure to SEO fundamentals or funnel-based copywriting Tools ProficiencyMust-Haves (Required) Writing tools (Google Docs, Microsoft Word) Grammar and editing tools (e.g., Grammarly) Communication tools (Gmail/Outlook, Slack, Zoom) Basic understanding of conversion and engagement metrics Nice-to-Haves (Preferred) AI-assisted writing tools (with strong editorial judgment) Landing page and email platforms A/B testing and heat-mapping tools CMS platforms and basic SEO tools Project management and collaboration tools (Notion, Asana, ClickUp) Competitive Salary: Based on experience and skills Remote Work: Fully remote — work from anywhere Generous PTO: In accordance with company policy Direct Mentorship: Access to global industry leaders Learning & Development: Continuous growth resources Global Networking: Work with international teams Health Coverage (Philippines only): HMO after 3 months (full-time) Our Recruitment Process Application Skills Assessment Initial Screening Top-grading Interview Client Matching Job Offer Onboarding Ready to Join Pearl Talent? Build a long-term remote career crafting copy that drives real business results. Join Pearl Talent and work where your words create impact, growth, and opportunity.

Responsibilities

The Copywriter is responsible for crafting persuasive, conversion-focused copy across various marketing and sales channels. This includes writing high-converting ad copy, landing pages, promotional emails, and product messaging while collaborating with marketers and designers.