Copywriter at Mountain Equipment Company

Vancouver, British Columbia, Canada -

Full Time

Start Date

Immediate

Expiry Date

13 Aug, 26

Salary

94900.0

Posted On

15 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Copywriting, Integrated marketing, Digital marketing, SEO, Content strategy, Creative conceptualization, Long-form writing, CMS, Brand voice management, Collaboration, Time management, Problem solving

Industry

Retail

Description

About MEC At MEC, we believe the transformative power of the outdoors makes us better humans and drives us to do good for the planet. We are here to inspire and support everyone in getting active outside, matching people with gear and advice that instills confidence. We offer more than products; we offer passion for the outdoors. We play with purpose! Our business model is dependent on impassioned and well-trained outdoor enthusiasts and as such we look for individuals who live our purpose and fit with MEC ethos and lifestyle. If you are that person, we’d love to connect with you. Join us! MEC is an equal opportunity employer and committed to building an inclusive community of staffers. We’re proud to work with our people to create a diverse workplace, where everyone feels like they belong and has the opportunity to be successful. We welcome of all applicants to join our diverse team. Tell us what you need during the hiring process, and we’ll do our best to accommodate you. The role The Copywriter helps bring MEC’s purpose to life: to equip people for a lifetime outdoors. This role helps shape MEC’s voice across all channels, creating clear, credible and compelling copy that helps people choose the right gear for any activity. Writing at MEC means translating staff expertise and product knowledge into helpful advice and inspiring stories. No writing job is too big or small, and they bring creativity and enthusiasm to a wide variety of outdoor topics – they could be writing emails about the latest in bikes one day and paid ads about technical hiking pants the next. They push themselves to understand the nuances of a wide range of outdoor activities to make sure MEC authentically shows up, indoors and out. They’re keen to learn and grow as a writer, adapt copy to suit different channels, and contribute to big-picture creative concepts. Juggling a variety of projects is territory they’re incredibly familiar with, and they don’t let their ego get in the way of collaboration. The Copywriter reports to the Copy Manager and works closely with everyone on the marketing team. And of course, when they’re not working with words, they love to get outside. Location: This 2 to 3 day a week in-office role, based out of MEC's Office in Vancouver. What you’ll be doing: * Write copy for campaigns and projects across all channels. Print: store signage, magazine ads, billboards and OOH ads. Digital: emails, banners, social ads and posts, website assets, video scripts.  * Create engaging copy for MEC events, workshops, and community initiatives (event pages, email invites, signage, social, and in-store). * Translate briefs into high-quality copy that’s on brand and strategy. * Support coordinating copy and marketing tasks for web, email and digital ads. * Understands and can leverage company-approved tools for improved process. * Develop clear, compelling messaging for sales, offers, and campaigns. * Contribute to creative concepts and ideas with the Copy Manager, Senior Copywriter, Art Director and designers. * Follow tone of voice and style guidelines for consistency across channels and bring high standards to your own work. * Craft quality long-form written content for blog posts and expert advice articles to support campaigns and MEC initiatives.  * Incorporate SEO best practices into web and landing page copy. * Bring writing skills to special projects and initiatives that need support. * Work closely with stakeholders and staffers to ensure accuracy and consistency. * Manage a high volume of deliverables with tight timelines. * Promote a culture of innovation and teamwork. What you need to do it well: * Bachelor’s degree in English, Communications, or equivalent education and experience. * Minimum 3 years of experience as a copywriter, either in an in-house creative team or agency. * Experience in integrated marketing with a focus on digital. * Self-motivated, willing to expand knowledge and be open to feedback. * Solid attention to detail. * Be a team player who can write effectively under pressure and to tight deadlines. * Have an eye for the best in contemporary copywriting. * Be aware of SEO techniques and digital executions. * Proactive problem-solving skills. * CMS experience is a nice to have. * A passion for learning new things, getting involved in activities and being an expert voice on the outdoor activities MEC promotes. The Compensation & Perks! This is a permanent role with the anticipated salary range of $75,500 to $94,900 base + bonus. The exact salary will be dependent on the successful candidate’s relevant skills, experience, qualifications and internal equity. * Generous annual vacation allotment & Paid Care time (Wellness/sick) * Maternity and Parental leave top-up * Staff Discount and amazing deals straight from vendors * Top-notch benefit plan & Retirement plan with matched contributions * Paid days to pursue outdoor activities and/or volunteer in your community * Access to a learning platform and educational assistance support Please include a cover letter as part of your application (it's a great chance to introduce yourself and share your writing at the same time), along with a link to your online portfolio/examples of a few recent work samples you're proud of from a variety of channels.

Responsibilities

The Copywriter creates clear and compelling copy across print and digital channels to support MEC's brand and outdoor purpose. Responsibilities include developing campaign messaging, writing blog posts, and collaborating with the creative team on high-level concepts.