Copywriter at Pavago

, , Mexico -

Full Time

Start Date

Immediate

Expiry Date

23 Aug, 26

Salary

1600.0

Posted On

25 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Conversion Copywriting, Landing Page Optimization, Email Marketing, Paid Ad Copy, Direct-Response Copywriting, Funnel Messaging, A/B Testing, Audience Research, Competitor Analysis, SEO, Conversion Rate Optimization, B2B Marketing, B2C Marketing, Content Strategy, Performance Tracking

Industry

Staffing and Recruiting

Description

Copywriter (Conversion-Focused Marketing) Location: Remote Compensation: $1300 - $1600 Position Overview We are looking for a performance-driven Copywriter who understands how to create messaging that converts. This role is ideal for someone with strong experience writing: landing pages email campaigns nurture sequences paid ad copy funnel messaging You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services. We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition. Key Responsibilities Landing Pages & Funnel Copy Write and optimize high-converting landing pages, sales pages, and lead generation funnels Develop messaging tailored to different audience stages (awareness, consideration, conversion) Improve CTA performance, offer positioning, and conversion flow Collaborate with designers and marketers to align visuals and messaging Email Marketing & Lifecycle Campaigns Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns Develop lifecycle messaging for lead generation, retention, and re-engagement Support segmentation-based email marketing strategies Optimize subject lines, hooks, CTAs, and conversion-focused messaging Paid Advertising & Campaign Support Write ad copy for Meta, Google, LinkedIn, and other paid channels Create performance-driven hooks and messaging frameworks Support campaign testing and copy iterations based on results Content & Optimization Conduct audience research and competitor analysis Support SEO-aware landing page and website content creation Analyze campaign performance and improve messaging based on engagement and conversion data Assist with A/B testing initiatives for headlines, CTAs, and offers Requirements Must-Haves 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy Experience writing for B2B and/or B2C audiences Strong understanding of direct-response copywriting principles Excellent English communication and writing skills Ability to adapt tone and messaging across industries and audiences Familiarity with conversion metrics and campaign optimization Preferred Qualifications Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel Experience supporting paid advertising campaigns Understanding of funnel stages (TOFU/MOFU/BOFU) SEO and search intent optimization experience Experience with A/B testing and CRO principles Familiarity with AI-assisted copywriting workflows and tools Ideal Candidate Strong understanding of audience psychology and persuasive messaging Analytical and performance-oriented mindset Organized and able to manage multiple projects simultaneously Comfortable working in fast-paced remote environments Collaborative, proactive, and detail-oriented Able to balance creativity with measurable business outcomes Nice-to-Have Experience E-commerce or DTC brands SaaS or B2B marketing Healthcare, restaurants, gyms, or local service businesses Lifecycle email marketing and retention campaigns UGC/VSL script writing To Apply Please include: Resume Portfolio or writing samples Examples of landing pages, emails, or campaigns you’ve worked on Any measurable results tied to your copy (CTR, CVR, open rates, conversions, etc.)

Responsibilities

Develop high-converting copy for landing pages, email campaigns, and paid advertisements across various industries. Optimize conversion flows and messaging based on data-driven insights and A/B testing results.