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Corporate Branding Director at Fortive

, , United States -

Full Time

Start Date

Immediate

Expiry Date

12 Jan, 26

Salary

0.0

Posted On

14 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Corporate Strategy, Product Strategy, Competitive Intelligence, Branding, Messaging, Market Research, Analyst Relations, Cross-Functional Collaboration, Communication Skills, Thought Leadership, Product Roadmap, Competitive Solutions, Market Intelligence, Product Naming, Corporate Initiatives

Industry

electrical;Appliances;and Electronics Manufacturing

Description

Corporate Brand Strategy Gather market intelligence on the pain points within the industries we sell to and on the competitive solutions in our market Position Accruent and craft messaging to differentiate our company, our brand, and our solutions from competitive solutions Lead branding efforts to rationalize and adjust current product branding to better serve the needs of the market and align with corporate objectives Influence product roadmap by bringing market and brand perspective Collaborate with PR and content leader to enhance brand through thought leadership and communicating our perspective Collaborate with VP of Brand and Product Marketing to adjust product and company branding to meet changing organizational and market needs Conduct competitive research to help influence new product naming as well as naming for corporate initiatives Develop analyst relations strategy and lead execution including building and maintaining analyst relationships 10+ years of experience in corporate strategy, product strategy, competitive intelligence, branding, and messaging Proven track record of translating market and customer data into strategy and transforming into messaging that resonates with the market Excellent written and verbal communication and cross-functional collaboration skills. Expertise in conducting competitive and market research to answer a key business question or imperatives, analyzing and assimilating that information, and presenting recommendations rooted in that research Experience working for growing B2B SaaS software organizations.

Responsibilities

The Corporate Branding Director will gather market intelligence to inform corporate brand strategy and lead branding efforts to differentiate the company from competitors. This role involves collaborating with various teams to enhance brand messaging and influence product development based on market needs.