Corporate Marketing Manager

at  Geotab

WHO WE ARE

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

WHO YOU ARE:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Corporate Marketing Manager who will create integrated campaign plan workbooks and deliver strategic annual campaign plans informed by the regional and channel marketing strategies, product launch roadmaps with alignment from the segment marketing strategies and segment campaign plans to enable the growth trajectory and bolster the brand’s visibility. If you love technology, and are keen to join an industry leader — we would love to hear from you!

WHAT YOU’LL DO:

The Corporate Marketing Manager will be at the forefront of Geotab’s growth journey, responsible for creating and executing dynamic global horizontal marketing campaign strategies that align with strategic pillars, business objectives, and product go-to-market development lifecycles. They will work cross-functionally and enable the creative team/agencies to bring these strategies to life, leaving a differentiated imprint on the marketing landscape. The role will focus on full-funnel marketing, driving conversions, promoting innovative solutions, and managing demand generation. The role will be the quarterback of all lead sources, working hand-in-hand with the sales team to propel the revenue pipeline to new heights. Additionally, the Manager will be a savvy budget manager, continuously optimizing spend, conducting ROI analysis, and tracking key campaign performance metrics against KPAs. The Manager’s adaptability will shine as they navigate diverse projects and deadlines in the dynamic and fast-paced environment.

WHAT YOU’LL BRING TO THE ROLE

• 5-8 years of previous experience in telematics/connected transportation solutions, IoT, or comparable industry, and B2B IT or software industry or comparable industries.
• Previous experience in electric vehicles, sustainable fleet solutions, fleet performance and operational efficiency or comparable technology and/or solutions is an asset.
• Demonstrated global marketing strategy development and execution with measurable outcomes and data-driven and analytical approach to decision-making.
• Proficient in account-based marketing (ABM) and persona targeting high value prospects with ABM platforms such as 6sense, Demandbase or Zoominfo preferred.
• Entrepreneurial mindset and comfortable in a flat organization.
• Must stay relevant to technology, and should have the flexibility to adapt to the growing technology and market demands.
• Technical competence using workflow tools (WRIKE, Jira), software and CRM programs, AI tools e.g. Google (Sheets, Docs, Slides), Chat GPT, Duet AI in Google Cloud.
  If you got this far, we hope you’re feeling excited about this role! Even if you don’t feel you meet every single requirement, we still encourage you to apply.