Marketing Director – Cosmetic Clinic
Position Overview
We are seeking a highly driven and creative Marketing Director to lead the strategic marketing, branding, and growth initiatives of our cosmetic clinic. The ideal candidate will have deep expertise in healthcare or aesthetics marketing, with a strong understanding of both Western and Asian beauty markets, consumer behavior, and digital platforms. This role requires a balance of strategic vision, hands-on execution, and leadership to position the clinic as a premium, trusted destination for cosmetic treatments.
Key Responsibilities
Strategic Leadership

Develop and implement a comprehensive marketing strategy aligned with the clinic’s brand vision, revenue goals, and long-term growth.

• Analyze market trends, competitor strategies, and consumer insights to inform decision-making.
• Work closely with the clinic’s leadership team to identify new service lines, campaigns, and opportunities for brand expansion.

Brand Development

Ensure consistency of brand voice, visual identity, and messaging across all platforms.

• Craft brand narratives that emphasize trust, premium quality, and self-empowerment rather than “beauty anxiety.”
• Oversee production of promotional materials, clinic visuals, and patient-facing communications.

Digital Marketing & Growth

Manage SEO, SEM, and paid advertising campaigns (Google, Meta, Xiaohongshu, TikTok, Instagram, YouTube).

• Lead influencer collaborations, KOL partnerships, and patient testimonial campaigns.
• Build a data-driven content calendar including blogs, newsletters, and social media to maximize reach and conversion.

Patient Acquisition & Retention

Design patient funnels from awareness to booking, ensuring smooth digital journeys and measurable ROI.

• Create loyalty and referral programs to strengthen patient retention.
• Monitor and improve online reputation, including reviews on Google, RealSelf, and social media.

Team & Vendor Management

Recruit, mentor, and manage internal marketing staff (social media managers, SEO specialists, designers, videographers).

• Coordinate with external vendors, PR firms, and advertising agencies.
• Establish KPIs and dashboards to track performance, conversion rates, and ROI.

Events & Partnerships

Plan and execute patient education events, workshops, and launches of new treatments/devices.

• Develop strategic partnerships with aesthetic brands, skincare companies, and local community organizations.
• Represent the clinic at industry conferences and networking opportunities.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).

• 7+ years of progressive marketing experience, ideally in healthcare, aesthetics, luxury, or premium consumer goods.
• Proven success in scaling brand presence and generating measurable growth.
• Strong knowledge of SEO, paid advertising, CRM, and analytics platforms (HubSpot, WordPress, Yoast, SEMrush, etc.).
• Excellent leadership, communication, and project management skills.
• Bilingual abilities (e.g., English + Mandarin) a strong asset for engaging diverse patient demographics but not a necessity as the whole team is bilingual .

What We Offer

Competitive salary + performance bonus.

• Opportunity to shape and scale a leading premium cosmetic brand to bring it to the next level .
• Collaborative, innovative work culture with direct input into business strategy.
• Professional development and industry networking opportunities.

Job Type: Full-time
Pay: $50,000.00-$146,765.56 per year

Ability to commute/relocate:

• Markham, ON L3R 2S3: reliably commute or plan to relocate before starting work (required)

Education:

• Secondary School (preferred)

Experience:

• Marketing director : 2 years (required)

Work Location: In perso

Please refer the Job description for details