Country Brand Lead - Specialty Care at Pfizer Ltd Registered Office

Riyadh, Riyadh Region, Saudi Arabia -

Full Time

Start Date

Immediate

Expiry Date

18 Jul, 26

Salary

0.0

Posted On

19 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Commercial Strategy, Market Analysis, Data Analytics, Digital Marketing, Customer Experience, Strategic Planning, Agile Marketing, Brand Management, Business Acumen, Leadership, Stakeholder Management, Market Access, Market Research, Performance Measurement, Pharmaceutical Marketing

Industry

Pharmaceutical Manufacturing

Description

ROLE SUMMARY Country Brand Lead is Responsible for planning, leading, and controlling the development of marketing strategies and objectives relating to the category in Saudi market, as well as identifying market opportunities, actions intended for increasing market share, management and innovation pipeline, and also ensure maximization of financial and human resources available according to the company’s global directives. Ensures that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA), as appropriate. ROLE RESPONSIBILITIES Marketing Strategy - Leverage tools and levers to gain a deeper understanding of customer experience to inform strategic approach - Adapt and tailor competitive positioning and messaging/creative to Saudi market - Demonstrate deep marketing expertise and critical thinking to challenge status quo - Customize customer journeys to Saudi market and identify key influence points in end-to-end customer experience - Prioritize marketing efforts to maximize commercial return by segment / microsegment Marketing Execution - Assess priority channels by audience and activate through content / messaging - Design strong creative briefs that inform creative development and media execution - Define and proactively optimize the marketing mix across paid, owned and earned channels frequently / regularly to incorporate real-time insights, where applicable - Use agile marketing methods to test and execute content - Develop marketing plans and content that deliver high-performing campaign results Marketing Measurement - Understand how to leverage advanced analytics and digital tools in the local market context to proactively drive higher marketing performance - Use data to guide marketing strategies, resource allocation, and investment decisions - Identify trends and actionable insights to improve marketing effectiveness - Understand marketing KPI measurement and attribution across channels - Leverage new technology and data to further improve marketing measurement, performance and end-to-end customer experience Leadership - Accept ambiguity, lean in with curiosity, and pivot with agility to best meet the needs of people and situations - Have a bias for action, learn by doing, and move fast to seize new opportunities - Speak up, innovate, take risks, and raise the bar for a better future - Lead with purpose and integrity and exhibit a strategic, enterprise mindset - Build trust with partners and leverage each other’s expertise to multiple impact - Support one another through compassion, empowerment, recognition, and a culture of joy BASIC QUALIFICATIONS 10 years of commercial experience in Pharma Industry. Experience in Saudi is a Plus. Marketing or relevant function experience within the industry. Bachelor's Degree or equivalent required Proficiency in Arabic & English. PREFERRED QUALIFICATIONS · Master's degree degree · Therapeutic Area experience · High Self-awareness · Builds effective teams. · Leads change and innovation. · Demonstrates business acumen and entrepreneurial spirit. · Acts decisively in complex and fast-moving environment. · Insight – Mastering. · Data Analysis, Interpretation, Communication – Mastering. · Strategy & Planning – Applying. · Execution – Mastering. · Innovation – Applying. · New Asset – Applying. · Metrics – Mastering. · Matrix management – Mastering. · Market Access – Applying. · Market Research – Applying. ORGANIZATIONAL RELATIONSHIPS Country President /Category Leads , Legal Lead , Compliance Lead , PH&E Lead , Launch Excellency lead , Medical Affairs Lead, Regulatory Lead , Marketing roles EMGL, eMCM marketing GCO Marketing services, Business Analytics & Insights (BAI) Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. Marketing and Market Research Pfizer careers are like no other. In our culture of individual ownership, we believe in our ability to improve future healthcare, and potential to transform millions of lives. We’re looking for new talent to join our global community, to unearth new innovative therapies that make the world a healthier place.

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Responsibilities

The Country Brand Lead is responsible for developing and executing marketing strategies to drive growth and market share for the specialty care category in Saudi Arabia. They will lead cross-functional teams, manage marketing budgets, and leverage data-driven insights to optimize customer journeys and campaign performance.