ABOUT US

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
We are seeking an experienced and strategic Country Growth Manager to lead our B2C marketing initiatives and accelerate revenue growth. As a member of the User Growth Team, you will collaborate closely with the Strategy and Product teams to position Trip.com as a leader in the travel industry. In this role, you will play a crucial part in developing our go-to-market strategy, exploring local partnerships, creating brand awareness, and driving customer acquisition and retention campaigns.

• Resource Optimization: Manage and optimize resources on Trip.com to drive traffic and revenue growth.
• Collaborate with Internal Teams: Work closely with business development and strategy teams to identify potential products for the target market.
• Utilize Data & Insights: Leverage advanced analytics, user research, and market trends to inform campaign decision-making.
• Support Central Marketing Teams: Assist with localizing performance marketing and influencer marketing strategies.
• Marketing Promotion Execution: Collaborate with local and international marketing teams to plan and execute campaigns and promotions on the Website/App.
• Explore Partnership Opportunities: Identify and pursue external partnerships to boost user acquisition and drive sales on the Website/App.
• Champion Localization: Ensure local campaigns resonate with the target market by integrating local user preferences and behaviors.
• Drive Growth Initiatives: Lead efforts to acquire new customers and enhance user engagement through scalable solutions.
• Develop and Implement Marketing Strategies: Formulate go-to-market strategies for the target market market, identifying opportunities for growth and expansion.