WHO WE ARE

Imagine a world where your birthplace doesn’t limit your dreams. That’s what Passage is here to create. We aren’t just a bridge of financial support; we connect families all around the world to life-changing opportunities. We believe in a future where deserving students can pursue their dreams & ambitions—even if their parents don’t have money.
Our mission is bold but simple: by 2030, we aim to dismantle the barriers preventing brilliant minds from accessing the opportunities they deserve. Starting with financial barriers, we’re offering loans to international students and refugees, helping them pursue better education in Canada and unlock a world of possibilities—not just for themselves, but for their families and future generations, too.
Admin: It’s important to note that we maintain an in-office working policy, and we require candidates to either reside in Toronto or be open to relocating to the area and committing to a five-day-a-week in-office schedule.

QUALIFICATIONS

• Proven experience growing social media channels for a B2C brand, or personally, ideally with a viewership of 50K+
• Video filming and editing skills
• Strong content creation skills across multiple genres and formats (short and longform video, social posts, marketing materials)
• Video Interviews
• Educational Content
• Video Product Demos
• Scroll stopping Content
• Ability to balance creativity with strategic execution
• Comfort with using AI tools, contractors, and external resources to scale output

• Content Production: Lead the creation of engaging digital content for all Passage accounts, including video, social media, and web. Oversee creation and production of major campaigns and …..
• Brand Engagement: Collaborate closely with the Growth team to produce content that aligns with Passage’s mission and resonates with our audience.
• Content Strategy: Develop and execute a digital content strategy that strengthens Passage’s cultural relevance, driving engagement and brand awareness.
• Team Collaboration: Work cross-functionally with other teams to deliver content that supports Passages overall business objectives.
• Reporting & Analysis: Track performance of digital content and make data-driven recommendations for improvement. Stay updated on the latest trends in digital marketing, international student recruitment and immigration policy.