What You Will Do

1. Brand Strategy & Creative Direction

• Own BJAK’s UK brand identity across all platforms — from tone of voice to visual systems
• Build a UK-first brand narrative tailored to local users, culture, and market dynamics
• Translate UK marketing and business objectives into compelling visuals and messaging
• Develop creative concepts and campaigns that drive awareness, trust, and growth in the UK
• Ensure brand consistency across digital, social, print, product, and other UK channels

2. Creative Leadership & Team Management

• Lead, coach, and inspire a multidisciplinary UK creative team
• Set a high bar for creativity, execution quality, and speed
• Review and approve creative output to ensure alignment with UK brand strategy
• Foster a high-ownership, collaborative, and execution-driven team culture

3. Execution & Optimization

• Build and manage creative workflows that balance speed, quality, and scalability
• Partner closely with UK growth, product, and leadership teams
• Use data and performance insights to iterate, optimize, and scale creative work
• Stay current on UK market, consumer, and creative trends to keep the brand relevant

You Will Thrive Here If You…

• Care deeply about storytelling, brand building, and visual clarity
• Are hands-on, fast-moving, and obsessed with execution quality
• Lead confidently while staying close to the work
• Perform well under pressure and ambiguity
• Own projects end-to-end and drive for real impact
• Reject mediocrity and continuously push for better outcomes
• Manage multiple projects without losing focus or structure
• Communicate clearly and give direct, actionable feedback
• Want to build something meaningful — fast, at scale, and with visible impact

What You Bring

• 4–6 years of experience in creative, brand, or design leadership
• Strong portfolio demonstrating visual storytelling and cross-channel campaigns
• Deep understanding of branding, design systems, and digital content strategy
• Proven experience leading creative teams and elevating creative standards
• Proficiency with Adobe Creative Suite, Figma, Canva, and modern production workflows
• Strong project management and stakeholder communication skills
• Experience in fintech, e-commerce, or high-growth consumer brands
• Experience building or localising brands specifically for the UK market