SUMMARY:

Book of the Month is looking for a Creative Director to build and lead a world-class creative function for our growing brand. This person will manage the Creative team and internal creative processes from brief through execution across a wide variety of campaigns and assets. A successful candidate is a talented writer, storyteller, or producer first – but has learned how to be an effective leader across other creative disciplines over time. They must have a “social first” mind set to creative and brand building. They will prefer working collaboratively with executives and teams across the business – and are obsessed with using the creative to drive good outcomes to our customers, authors, and ultimately the business.

• Lead the creation of brand and performance marketing messaging and concepts that drive incremental growth.
• Create campaign concepts that go beyond the obvious – they sell BOTM creatively, trying to activate a customer emotionally, rather than just logically.
• Manage the design team in the creation of strong visual assets for relevant campaign work across landing pages, emails, and advertising assets.
• Lead the creation of short-form social, video assets that drive incremental spend on social media.
• Bring a network of top-tier freelancers talent and agency contacts to match our talent pool with the changing needs of the business over time.
• Ensure consistency and quality across all of our work in a manner that elevates the brand and by maintaining a brand book and enforcing strict brand guidelines.
• Manage the creative operations function to deliver assets on spec and on-time, including being comfortable pushing the team to surge when necessarily.