Creative Director Copy - Performance Marketing
At thelab, we marry strategy, creative, content, and performance into a single team, powered by robust data analytics. We believe that creative is king—and that exceptional creative quality is as much a performance driver as any other lever. Our offices in NYC, LA, Istanbul and Sydney support partners globally, with a client roster that includes both startups and Fortune 500 companies, such as Tempur-Pedic, KaChava, Frito-Lay, Qdoba, Yamazaki, and Hyundai.

YOUR SKILL SET:

• 8+ years in digital marketing/advertising copywriting, preferably in an agency setting
• 5+ years of paid social activation experience in at least 4 of the following: Meta, TikTok, Snapchat, Pinterest, X, YouTube, LinkedIn. Creator and Influencer experience are highly desired.
• 2+ years in a senior creative-management role
• Experience managing and developing cross-capability creative talent
• Experience working on D2C brands is helpful
• Performance marketing experience is a must, brand advertising experience is a plus
• Experience with, and understanding of, growth advertising testing approaches and performance metrics across platformsPlenty of shoot experience
• -from script development, pre-pro, and talent direction, to overseeing VO record and final edit.
• You demonstrate mature leadership and empathy in difficult team situations, leading by example, providing solutions, and giving/receiving constructive feedback.

As a Creative Director-Performance/Copy at thelab you are a proven leader, copy and content strategist, storyteller, client partner, and persuasive presenter. You lead teams of copywriters, designers, and motion designers across a portfolio of client accounts. You leverage cross-category expertise and performance data to guide clients in what they can, and should, be doing to meet and exceed their business objectives and KPI’s. You can bring ideas to life and collaborate with strategists and other creatives to create and execute concepts that drive business results for our clients. Flexibility, collaboration, and proactivity are keys to success at thelab—we’re neither a traditional creative nor performance agency team. We’re looking for someone who understands the nuance of every channel and speaks social trends fluently - but also sees beyond tactics and pushes the boundaries of what’s “expected” (and is able to communicate that to clients). You will report into the Executive Creative Director, act as her right hand, and be able to step in to fulfill those functions when necessary.