THE COMPANY:

Since 1945, EBONY has celebrated and chronicled Black excellence and leadership worldwide. In January 2021, the iconic brand was relaunched under new ownership as EBONY Media Group, a diversified multi-platform media company. This is an exciting chapter for the beloved brand, and we are looking for talented, enthusiastic candidates to join our close-knit, highly collaborative team. We’re calling all innovators and creators who want to be part of the legacy by helping shape EBONY’s future!

QUALIFICATIONS:

• 7+ years of experience in a creative leadership role, preferably within a digital media, publishing, or content-driven company.
• Strong portfolio showcasing expertise in digital storytelling, branding, and multimedia content.
• Deep understanding of digital content trends, social media platforms, and audience engagement strategies.
• Experience managing creative teams, with strong leadership and mentorship skills.
• Proficiency in design and video editing tools (Adobe Creative Suite, Final Cut, After Effects, etc.).
• Ability to balance creative vision with business objectives and data-driven insights.
• Excellent communication and project management skills.

THE ROLE:

The Creative Director at EBONY is an entrepreneurial visionary who lives and breathes culture and is passionate about EBONY’s legacy, and its commitment to delivering excellence to the global Black community. As a key member of our brand and marketing leadership team, you will be support shaping the visual identity, storytelling approach, and overall brand presence across multiple digital platforms, including social media, website, video, newsletter and branded content partnerships. This is a game-changing and exciting opportunity to reimagine one of the most well-known and beloved media brands in the world.

RESPONSIBILITIES:

Creative Strategy & Leadership

• Develop and execute an arresting creative vision that aligns with EBONY’s vision, mission, brand equity and audience engagement goals.
• Establish branding, creative tone, messaging, design and visual identity. Ensure consistency across all platforms.
• Lead ideation sessions, bringing innovative and trend-driven content concepts to life across all platforms.

Creative, Content Development & Brand Storytelling

• Direct the creation of visually stunning, scroll-stopping, multimedia content, including digital covers, short form video, social graphics, editorial visuals, content series and branded campaigns.
• Collaborate with editorial, integrated marketing, and studio to create a content strategy that resonates with target audiences and drives engagement.
• Develop innovative storytelling formats that enhance audience engagement and drive revenue

Digital & Social Media Innovation

• Lead creative development of all digital content types including short-form video, images, carousel, mems, gifs, text-based content, live video, UGC, influencer collaborations, shared URL’s, influencer collaborations, infographics, polls, podcasts, customer testimonials, guides, giveaways & Contests, Websites, newsletters, etc…
• Stay ahead of digital media trends, emerging technologies, and social media algorithms to inform content strategy including leveraging new formats such as AR, VR, and AI-driven media.
• Work with Cross functional leads to optimizing content for performance, using data-driven insights to refine creative approaches.

Partnerships & Monetization

• Work closely with the integrated marketing team and sales teams to generate ideas to pitch new business through development of innovative creative concepts for sponsored content and advertising opportunities.
• Ensure branded content maintains brand equity while meeting client objectives.

Team Management & Collaboration

• Build, mentor, inspire and develop processes to develop a high-performing creative team who concept, script, produce and edit social content across all client platforms (YouTube, X, TikTok, Pinterest, Instagram, etc…)
• Oversee the creative team, including designers, video producers, content creators, and copywriters, ensuring high-quality output across all content formats.
• Foster a culture of collaboration between creative, editorial, newsletter, social and integrated marketing teams.
• Ensure creative ideas are on strategy, on schedule, on brand and on budget.