The RoleA senior creative leadership role, reporting to the Marketing Director, responsible for shaping and evolving the brand, with a particular focus on connecting with younger, digitally minded consumers. You'll lead creative vision across digital, social, retail and omnichannel touchpoints, and play a key role in building a stronger in-house creative function.

• Key responsibilities:Define and evolve the brand's creative direction across all consumer touchpoints
• Lead brand and product campaigns from concept through to production
• Build and develop the in-house creative team (designers, copywriters, content creators)
• Reduce reliance on external agencies by growing in-house capability
• Drive creative innovation across digital, social and emerging technology, including AI
• Manage external agencies and creative partners
• Partner closely with Marketing, Product, Digital, Retail and Commercial teams

• About You8+ years' experience in creative, brand or design, with senior creative leadership experience
• Proven track record leading brand transformation
• Strong background in consumer goods, retail, fashion or lifestyle brands
• Experience across both agency and in-house environments
• Skilled in creative direction, art direction, photography and storytelling
• Experience managing and growing creative teams
• Commercially minded, with an interest in AI and emerging creative technology
• Confident, hands-on leader comfortable working through change and ambiguity
•