Creative Director at Fred Martin Motor Company

South Salt Lake, Utah, United States -

Full Time

Start Date

Immediate

Expiry Date

22 Jun, 26

Salary

190000.0

Posted On

24 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Creative Direction, Visual Identity, Messaging Frameworks, Brand Architecture, Creative Execution, Team Leadership, Agency Management, Content Strategy, Campaign Strategy, Product Marketing, Customer Experience, Energy Sector Knowledge, Climate Tech Knowledge, Hardware Knowledge, Brand Guidelines

Industry

Renewable Energy Equipment Manufacturing

Description

About the Role As Creative Director, you’ll lead the evolution of our brand across every touchpoint—guiding strategy, messaging, and visual identity to reflect our impact across utilities, C&I, data centers, and government sectors. You’ll own brand architecture, oversee creative execution, and collaborate across teams to ensure our brand drives trust, clarity, and growth. We’re looking for a proven creative director with experience scaling brands in energy, climate tech, or hardware—and a passion for building meaningful, mission-aligned brands that shape the future of energy. Responsibilities Set the overall creative vision for Torus, establishing a distinct aesthetic and voice that differentiates the brand across all media. Own and evolve the Torus brand across all customer segments: utilities, commercial & industrial, data centers, and government/defense. Develop and enforce brand guidelines across every touchpoint: product, digital, print, events, presentations, partnerships, physical spaces, and packaging. Lead development of brand architecture that aligns with product tiers (hardware, software, security) and commercial personas. Guide all creative work (internal and agency) to ensure consistency, clarity, and resonance with our audience. Oversee naming, messaging frameworks, visual identity systems, and tone of voice—especially as Torus expands nationally. Collaborate with the content team, product marketing, sales, product, manufacturing, and customer experience to ensure our brand elevates every part of the customer journey. Bridge strategy and execution — turning positioning, audience insights, and campaign goals into creative direction that teams can confidently build from. Support campaign and content strategy across paid, owned, and earned channels—including LinkedIn, conferences, email, video, press, and government. Required Experience 8+ years in brand or creative leadership roles. A strong portfolio demonstrating creative direction across brand, campaign, and digital touchpoints. Portfolio submission is required and must be included with your application. Background in managing rebrands or building new categories. Strong track record of building and scaling brands in fast-growing industries—energy, hardware, climate tech, or high tech a plus. Experience developing brand guidelines and systems, from positioning to visual execution to launch. Demonstrated ability to lead internal creative teams and external agencies. Deep understanding of the full marketing funnel and how brand influences conversion, loyalty, and pricing power. Comfort collaborating across technical, sales, and executive teams to translate brand into commercial outcomes. Preferred Experience Prior work in climate, energy, utilities, or grid infrastructure sectors. Experience with product suites or tiered brands and how to unify them under a master brand. Familiarity with sales cycles and the brand trust required to support long sales processes. Comfort working across both digital and physical brand expressions—especially for a company with domestic manufacturing, software, and hardware components. Strong understanding of technical products—energy storage, energy management, utilities, grid technology. Additional Details Background Check All candidates are subject to a background check. Location The role is Utah-based remote with on-site work as needed in our South Salt Lake Warehouse (air-conditioned) and/or GigaOne in Salt Lake City. May require occasional onsite work in our Springville R&D warehouse (air-conditioned and non air-conditioned). Schedule Full-Time, Salaried Compensation $160,000-190,000 (Note: We have the flexibility to hire at different levels, which may impact the corresponding pay range.) Work Authorization Applicants must already have the legal authorization to work in the US without requiring any employer sponsorship. Physical Requirements Constantly operates a computer and other peripheral office equipment such as a printer or mouse. Ability to communicate information so others can understand. Must be able to exchange accurate information in these situations. Must report to work reliably and with the ability to use full and unimpaired skills and judgment to safely execute your job. Proficiency in reading, writing, and speaking English required. When on the production floor, required to don personal protective equipment to include, but not limited to ear protection, gloves, eye protection and/or safety helmet. When on the production floor, ability to observe, detect and respond to audible and visual machine malfunction warnings. Our Benefits and Perks Benefits eligibility is based on employment status. Employee Rewards Package including Equity 401(k) Retirement Savings Plan Health Benefits Package: Choice between traditional PPO or HSA eligible medical plans; Dental insurance; and Vision insurance Human-centered Paid Time Off including Unlimited Discretionary PTO; 10-days paid company holidays; Waiting period-free 100% paid parental leave Torus paid Life and AD&D Insurance with option to purchase additional coverage Voluntary Short- and Long-Term Disability Insurance Peer Recognition Program Torus is proud to be an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. #li-lw

Responsibilities

The Creative Director will set the overall creative vision and aesthetic for the brand across all media, owning and evolving the brand across utility, commercial & industrial, data centers, and government segments. This role involves developing brand guidelines, overseeing naming and messaging, and collaborating across internal teams to ensure brand consistency and resonance throughout the customer journey.