MINIMUM QUALIFICATIONS

• Bachelor’s degree in graphic or multimedia design, animation, fine arts or advertising and digital media
• 12 + years of consumer technology design and digital media experience
• Follows social media and technology and has a firm grasp of the latest trends and best practices across all platforms
• Experience in technology products and managing multiple complex announcements, launches and campaigns on time and under tight deadlines
• Creative sensibility and ability to translate aesthetic preferences into actionable fine-tuning strategies
• Understanding of GenAI models
• Effective communication and collaboration skills, able to work effectively with both technical and creative stakeholders
• Proficient with data

PREFERRED QUALIFICATIONS

• Experience in the digital advertising, brand creative agency, or media industries
• Experience with model fine-tuning and evaluation technique, and performance optimization
• Familiarity with prompt engineering tactics
  For those who live in or expect to work from California if hired for this position.

• Design, develop, and implement strategies for fine-tuning generative AI models to achieve desired creative outputs and ensure alignment with creative and brand guidelines
• Curate and preprocess high-quality, domain-specific datasets for fine-tuning, work with various fine-tuning techniques and platforms, ensuring data quality and relevance for desired business creative styles or tones
• Innovation: Stay abreast of the latest advancements in generative AI, including research trends, new model capabilities, and emerging fine-tuning techniques. Explore and experiment with novel training methodologies to enhance generative model quality
• Move fast: Get energized by moving fast, adaptable, and can support teams to iterate quickly
• Executional operation: You know how to support highly effective execution with a large team. Develop and maintain documentation, best practices, and workflows for model fine-tuning and creative AI integration
• Collaboration: effectively collaborating with product design, engineers and research scientists to ensure scalability and efficiency. Building relationships across Family of Apps and working across a large Cross Functional Partner set