Requirements

• 8+ years of work experience as a Creative Director in advertising or marketing or lead in a creative/design related occupation
• Bachelor’s degree in digital design, Visual Design, Advertising Art Direction, or equivalent experience.
• Key experience will be more art based but the candidate needs to also be a strong storyteller and have a good sense of copywriting.
• Show work that are socially native in terms of format and duration.
• Have track record of other work that are beyond films, e.g. on-ground activation, digital builds etc.
• Experience with AI and generative AI tools used for creative ideation and production. Actual proof of how AI has benefitted workflow and output will be helpful. Use of AI beyond storyboard and visuals is key as those are already industrial standard.
• Portfolio that showcases ability to develop innovative, concept-driven campaigns that drive results, a mastery of art direction, and design principles
• Excellent communication, presentation, and interpersonal skills
• Strong understanding of the B2B marketing landscape and the client’s advertising tools
• Ability to collaborate effectively with external agencies and cross-functional teams
• Strong problem-solving skills and ability to think strategically
• Have good experience in convincing stakeholders.
• Be fluent in Portuguese and English as the working group is from diverse backgrounds.
• Energized by working in a fast-paced environment

Responsibilities

• Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
• Excels in the ability to ideate, develop, and refine campaign ideas
• Leverages historical campaign performance and trends to inform future creative decisions
• Works with AI and GenAI tools for creative ideation and production
• Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials
• Leads regular creative reviews and presentations to internal stakeholders, including senior leadership
• Sets the creative inputs across creative testing plans to optimize creative
• Fosters strong relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication
• Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding
• Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals
• Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work
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