ABOUT UNLOCK

Unlock’s mission is to unleash the power of home equity to enrich people’s lives. We do this through a financial solution called a Home Equity Agreement or HEA, an entirely new way to access and utilize home equity. We’re not a lender, so there are no interest charges or monthly payments and homeowners with poor credit or high levels of debt can still qualify. We’re beyond passionate about helping our customers build greater financial resiliency. We are mission driven, consumer centric and our products are designed for the way homeowners want to live their lives today - with flexibility and control.

ABOUT THE ROLE

The Creative Director is responsible for shaping and maintaining the brand’s visual identity, tone, copy and creative direction across all channels. This individual contributor role oversees the development and execution of creative assets for campaigns, product launches, partnerships, paid media, and brand storytelling. Working cross-functionally with marketing, product, and sales teams, the Creative Director ensures that all creative output is strategically aligned with business goals and resonates with target audiences. Responsibilities include managing internal creatives, freelancers, and agency partners to deliver high-quality content efficiently and at scale. The position also requires strong leadership in guiding video production, design systems, and performance-driven creative, while staying informed on cultural, technological, and industry trends.

WHAT YOU’LL DO

• Own and shape the brand’s creative vision, making sure the look, feel, and voice stay consistent across all channels.
• Lead the development of standout creative concepts for campaigns, partnerships, product launches, paid ads, and brand storytelling.
• Oversee video production for use in paid media, web, social, and product marketing.
• Use audience insights and performance data to create campaigns that connect with key segments and deliver results.
• Think strategically, linking creative work to business goals and customer needs.
• Provide clear creative direction and feedback, balancing big-picture thinking with hands-on execution.
• Partner with marketing, product, and sales teams to deliver creative that supports their goals.
• Responsible for workflow oversight of agencies, freelancers, and internal creatives to produce content, video, copy and design at scale.
• Stay current on trends in culture, technology, design and the competitive landscape to keep the brand fresh and forward-thinking.