The role :You’ll oversee the creative output across social, paid, campaigns, product photography, ecommerce, packaging and wider brand activity.

A big part of the role will be making sure the team has a clear creative direction and the tools, processes and support to deliver consistently strong work. You’ll also be the final creative eye before content goes live, making sure it feels right for the brand, is produced to a high standard and actually answers the brief.

You’ll be involved from the very beginning of a project through to the final asset - developing ideas, planning shoots, directing talent, reviewing edits and making decisions about what will work best for each platform.

• What you’ll be doing:Lead and develop the in-house creative team, setting priorities and maintaining a high standard across a busy content schedule
• Shape the creative direction for campaigns, social content, paid advertising, product launches and ecommerce
• Turn briefs into strong creative concepts, deciding how an idea should be brought to life rather than simply executing what’s written down
• Lead shoots from concept and pre-production through to filming, photography and final delivery
• Direct talent, creators and production teams on set, while being comfortable getting hands-on with camera, lighting and content capture
• Edit content yourself when needed and help establish a consistently strong editing style across the team
• Create content that feels native to TikTok, Instagram and other key platforms rather than simply repurposing the same creative everywhere
• Work alongside the Paid and Ecommerce teams to develop different hooks, formats and edits that can be tested and optimised
• Review and sign off creative before it goes live, ensuring it meets the brief and reflects the brand
• Oversee product photography, still-life, retouching, design and ecommerce imagery
• Help shape and evolve the brand’s visual identity across social, digital, packaging and print
• Work with freelancers, creators and external production partners when additional support is needed
• Keep the creative team organised with effective workflows, templates, presets and a well-managed asset library
• Look at creative performance and use the data to influence future content — understanding what is driving attention, engagement and conversion
• Present ideas and creative work to senior stakeholders and wider teams
• Keep up with changes across social platforms, new formats and emerging trends, while knowing which ones are genuinely relevant to the brand
•