Creative Lead (m/f/d)

at  Phiture

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® . We’re on a mission to become the #1 company in our industry, and we need great people to make it happen.

• Lead and inspire a multidisciplinary team of designers, copywriters, and motion artists, ensuring creative excellence and effective execution across multiple service lines.
• Set the creative vision, strategy, and tone for mobile app marketing campaigns, aligning them closely with client goals to drive user acquisition and retention, including:
• App Store Optimisation across the App Store and Play Store
• User Acquisition on various channels, including social media and Google App campaigns
• In-app messages, push notifications, and email campaigns
• Cultural localization of assets
• Provide mentorship and guidance to your squad, fostering their growth and development while ensuring they have opportunities to showcase their creativity.
• Drive the adoption of AI workflows in your team by showing how they can be an important part of a creative’s toolbox rather than a threat.
• Cross-functional collaboration with Growth Leads, Account Managers, and other disciplines to ensure the creative team is set up for success on assigned projects and tasks.
• Coordinate with Project Managers to ensure that workloads remain balanced and assignments remain in line with your team’s skills and interests.
• Serve as a trusted advisor to clients, understanding their app’s unique value proposition and target audience, presenting and refining creative concepts to meet their specific needs.
• Work closely with the Creative Leadership team to shape the overall direction and evolution of Phiture’s creative offerings in the mobile app space.
• Oversee the creative development process for your portfolio of clients, balancing hands-on design work with strategic direction and project management.
• Lead brainstorming sessions and creative workshops to generate innovative ideas and concepts for mobile app marketing campaigns.
• Stay updated on emerging trends and technologies in mobile app marketing, share insights with the team, and incorporate innovative approaches into client campaigns.